Hi everyone!
Today I want to talk about my own business, digital marketing, for a bit instead of promoting and sharing what other amazing people are making and doing.
Paul & Paul will soon turn 12, and over all these years I have worked with various companies, created and managed content, oversaw websites and editorial teams, helped set up new businesses, designed interiors and products, seen the world of children and family lifestyle from all angles, and consulted on digital marketing.
By working for various online shops, trade shows, magazines, designers, and agencies, I accumulated a lot of experience and skills that I would like to make use of and help even more companies grow and thrive.
Let me share my specific digital marketing skills and experience with you. And I would love to collaborate with you and your dream next:
Social Media Marketing & Management
Content Creation & Marketing
Digital Marketing Analysis
Newsletter Marketing
SEO
User Experience
Consult on starting a business for women and mothers
Event Organisation
Social Media Marketing & Management
Social Media Marketing (SMM) allows you to get your brand in front of as many people as possible in a short period of time. Create tailored content for each social media platform to achieve your goals.
This involves publishing great content on your social media profiles, listening to and engaging with your followers, running social media advertisements, and analysing your results.
1. Before anything, we will discuss, as a team, your social media strategy.
2. Once we know our strategy, we will plan your Social Media content ahead of time. Because we want to publish great content that your audience likes at the right timing and frequency.
3. We will manage the community that we have built, in a proactive two-way communication, because content alone just won’t cut it.
4. We will dig into the numbers for insights and to help us create something for the future. Because we want to achieve business results through Social Media Marketing.
Content Creation & Marketing
The goal is to drive potential customers or readers to your website or blog. This can be done by creating content that inspires or educates the target audience.
A content strategy will help to grow the audience and reach out to potential new customers or readers who may not know about the products or services you provide.
I have written articles and managed content for various well known magazines and websites. And I love to write. Storytelling, engaging the reader by also promoting your brand, highlighting news in a fun way, editing and updating old content, and delivering articles that are searchable as well as reader friendly are my special skills. Your brand needs to publish relevant, authoritative content to be seen by search engines.
Furthermore, I have basic technical knowledge of HTML and web publishing, knowledge of SEO (see below), and web traffic metrics.
Great articles are so important for your organic reach!
Digital Marketing Analysis
This assessment is a comprehensive and systematic examination of the state of your business, its environment, and current marketing efforts.
Your business, inside out. We will go through all your channels, analyse, dig, and pick. What is going well and what needs improvement? How many visitors actually turn into customers or not, and why? Is your website generating leads and are your newsletter subscribers excited to get mail from you? Nothing will be left untouched. And a full report packed with improvement ideas and strategies will be presented to you.
You will have a better understanding of your business, be able to make insightful decisions, take your Digital Marketing to the next level, and thereby grow your business!
Based on the information from the assessment, a marketing strategy with actionable steps customised to your business will be created.
Newsletter Marketing
Email newsletters are one of the most powerful digital marketing tools available to market your business. They allow you to communicate in a personal way with your customers. And deliver the right message at the right time.
The goal is to retain existing customers or readers and to keep your subscribers engaged with your brand. Next, convert subscribers into customers, and then deepen brand loyalty.
Newsletters are no longer general, blanket statements of information – at least, the good ones aren’t. They can be a dialogue between you and your readers, providing them with niche content relevant to their interests and encouraging conversation. Effective newsletters focus on personalisation (segments), because customers are looking to be treated like people, not just another contact.
Don’t have a newsletter yet? I can also help you set up a newsletter and promote subscriptions with exciting incentives.
Altogether, newsletters have evolved to be a crucial tactic in a successful marketing strategy. And when executed well, they can boost your sales and continue to grow your digital audience.
SEO
SEO stands for search engine optimisation. Therefore, SEO is the process of taking steps to help your website or piece of content rank higher on Google. You want to get traffic from free, organic, editorial, or natural search results in search engines. With SEO we can improve your website’s position in search results pages.
I will create an SEO strategy to improve your website’s search engine rankings in order to capture more organic traffic. It will include technical SEO (site speed & structure, mobile experience, page definitions, keywords), content strategy (see above), and on & off page SEO.
User Experience
What does your site look like from a design and user experience (UX) perspective? Is it intuitive to interact with and does it reflect your brand’s guidelines?
I will also evaluate your website against your primary conversion objectives like newsletter sign-ups, completed orders, new customer leads, and so on. Do you have clear call to actions? What does the customer journey look like? Are users inspired to browse and discover?
We want to focus on improving the quality of the user experience to keep them on your website for longer and make them come back again.
Consult on starting a business for women and mothers
I started my own business in 2010. From scratch. With my experience and knowledge as a founder and entrepreneur, I will help you develop yourself and your business or professional career. As a founder and mother, I can empathise with your situation because I have experienced it myself. Women start up differently. And mothers are different in their approach and thinking too. Together, we work on your individual challenges and find a way to better reconcile your private life, your family, and your independence.
Event Organisation
Whether you want to organise a Press Day, launch a new collection, arrange a gathering during a trade show, or have a lunch with selected guests, I can organise that for you, including a range of ideas on how to make your event stand out! I absolutely love to organise and events come with the great combination of creativity, coordination, personalisation, and marketing.
Deep understanding and knowledge of:
Google Suite
Microsoft Package
Wordpress
Shopify
Affiliate Marketing
Your schedule is packed, and I am here to help. Get in touch and we can start working on that strategy, grow your visibility, strengthen your branding and/or connect you with your existing as well as new customers.
I work in a very forward-thinking, organised, and detail-oriented way. I love to get to know people, listen to and understand their background, and fully support their wishes and goals.
