Can you believe that in exactly 6 weeks I will be on my way to Florence? It really feels like I visited Pitti Bimbo just last week. But of course I am looking very much forward to it…
I love a good trade show, catching up, finding new brands and discovering trends and themes. Fun! Watching the catwalk shows (this year Portugal will prepare a show as well) is another favourite. Listening to the latest achievements as well as obstacles. And visiting some dear friends and giving them a cheer-leading moment if necessary.
And the theme of Pitti Bimbo 89 is called: The Pitti Special Click
(it is actually the theme for all Pitti Immagine trade shows)
The Pitti Special Click theme of Pitti Bimbo 89 sums up the energy that circulates around the Fortezza and suddenly finds a direction. Therefore the Main Forecourt of the Fortezza da Basso will once again be transformed through a set design curated by life-styler Sergio Colantuoni.The resulting spark is capable of producing an alchemy that is always different, a surge of energy and emotion it is difficult to stem. Along with the “X Factor” that decrees the success of every rendezvous, something that makes people come – and continue to come – to Florence to see, learn and understand.
What else will be new in June?
Creativity at Top with The Kid’s Lab!
A new exhibition project at the Top Floor of the Main Pavilion will be the biggest and most important change for the summer edition of Pitti Bimbo. It revolutionizes the fair’s exhibition spaces in homage to the most creative mood in children’s wear: here we go with The Kid’s Lab! Here you will find the different sections depicting the world of research onto kids’ fashion: KidzFIZZ, #ACTIVELAB, The Nest, EcoEthic and Kid’s Evolution. And with an innovative and colourful layout, designed by Storage Milano, it welcomes the brands and experiments with common spaces for special projects.
Here will also be space for The Extraordinary Library, a selection of talented international illustrators, photo exhibitions and “The Playful Living” space. I cannot wait to discover all of this!
Fashion newcomers:
Araia Kids, G-Star Raw, Jacob Cohen Junior, Lotto, Pinko and TiA CiBANi KiDS.
Lifestyle newcomers:
Seletti, Meri Meri with their famous partyware, stationery and other fun creations; and the latest ideas from the Danish cult brand Maileg.
Where:
FORTEZZA DA BASSO
Viale Filippo Strozzi 1 – Florence
20 – 22 June 2019
every day 9.00 am – 6.00 pm
last day 9.00 am – 4.00 pm
See you in Florence!
