The kids fashion trends for summer 2020!

kids fashion trends for summer 2020

As promised I am reporting on the kids fashion trends for summer 2020! After the most important trade shows are done, look books have been eyed and notes have been taken.

But before we start I actually have to confess that the word trends is a big one at this time. Because for a while now we are missing trends in the kids fashion world. There are ‘flavours’ or ‘notes’ and lots of inspiration from the adult lines, but no key trends at the moment.

Nonetheless, we will look into summer 2020 and I will share what we will see in our little one’s wardrobes next year! Any preferences?

These are kids fashion trends for summer 2020:


I have seen quite a few ‘dark’ collections. And with dark, I mean autumn shades, browns, greens and ochre. Beautiful but not really my cup of tea for a summer collection. The designers tell me that it is hard to feel inspired when you design summer collections during winter. And they also tell me that the collections are delivered very early these days.

That is true but from my own experience and shopping habits, I know that once the shops put A/W collections on sale, I am ready to see light, fresh, crisp, and happy summer clothes. Not more of the dark. And retailers confirm my thinking.

More about colours

Of course, the halls were not only decked in rusty shades and goth tones. I would say that the ‘shade of 2020’ will be everything on the yellow line. Prints, tie-dye, accessories, bright, soft, or stripes.


Not new but everywhere in the kids fashion world now – Tencel. What is Tencel? It is a fiber made from the wood pulp of trees and produced using recyclable, Earth-friendly solvents. When blended with cotton, Tencel adds wrinkle-resistance and the feel of silk.
The eco and sustainability factor is steadily growing and every brand is looking for solutions for a smaller footprint!

The toweling fabric is big too, especially with the sport-chic wave still going strong.

In contrast, there is tulle which we are seeing for several seasons by now. And there is lots, especially in the form of layers and with big volumes. Colours are ranging from pale, soft, ice cream, to bold!

And then there is Seersucker, which is a fabric that I personally like a lot for summer clothes. Very light, chic, and comfortable.


Dip back hems, oversize dresses, fashion mixed with sports styles, and fringes added here and there.

What else

There are sneakers are everywhere (same as for adults!), stripes are big and bold, lots of fun and interesting collaborations, and swimwear has grown so much!

These are my observations when it comes to kids fashion trends for summer 2020. If you want to stay on top of the game, I invite you to keep on reading here. Another good source for 2020 is my report from Pitti Bimbo 89.


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