kids fashion


Kids fashion is the heart of Paul & Paula.

It is our passion and we love to share the best of this world. We adore small and independent brands. This is the perfect place to be up to date on the kids fashion world!








nununu – back to school

nununu back to school

If there is one big topic for families over the summer than the name is: Back to School!

I know some of you are not on their summer break yet but we, for example, will actually go back in 4 weeks. Already!
Which means that a check is needed. Backpacks still ok (I heard that some families do buy a whole set of new backpacks for every school year. It never crossed my mind. It seems some kind of ‘tradition’, especially in the US, I believe. What about you? I feel that a new backpack is necessary when the old one is not doing its job anymore… regardless Back to School… but hey, only my two cents), water bottles have lids and so, PE shoes are still good etc…

One of my all time favourite brands, nununu, added some really good stuff to their Back to School collection for this year. Next to the clothing you can also find black notebooks with the typical skull or star print, lunchboxes and drinking bottles. And then you pack everything in your cool ninja backpack and you are ready to go.
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GRIS – Uber Cool Japanese Kids Fashion

GRIS Japan
Today we are back in Japan again. I just cannot get enough of their collections…

They are different and just so cool. I love the simple colours that are often on the dark side with these cool cuts. And after I saw a few collections at the fairs and show rooms I can tell you that the clothes look even better in real. When you can catch the details and silhouettes live.

And then the fabrics. Amazing! Japanese cotton is just so good. There is a one called ‘marshmallow cotton’ that truly feels like a cloud. So incredible soft and fluffy…

So today we look at this uber cool brand called GRIS.

Expressing their view of the world by sticking to exquiste materials, specifications and making everything without compromise on comfortable children’s clothing.


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Daughter – classic children’s wear

Daughter - classic children's wear
Not long ago, at all, I showed you this lovely brand called daughter. Well Ainslie Hutchinson just put her new collection called ‘Somewhere’ online for pre-order and I had to pick it up straight away!

We are so lucky here in the North of Europe with the beautiful weather over the last weeks (yes weeks!) that I just need to show you this perfect ensemble of darling summer clothes. Daughter is based in Byron Bay, Australia and are probably inspired for warm and light clothes on 350 days of the year.

The collection is full of trans-seasonal pieces. Made from high quality fabrics that will wash well and last forever. Heirloom hand me down pieces! On top the classic silhouettes will never go out of style…

Ainslie is inspired by her two daughters, Indie and Elke as well as son Atlas.  And the nature of Australia which you can recognise in  her colour palette.
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Fred & Ginger A/W 2018/19

fred & ginger
When I was walking around Pitti (full report coming next week) and made a tour in their Superstreet Section I literally stumbled upon Fred & Ginger. I love their style and did not know that they were expanding to wholesale. And then I would not have expected them in between the denim and street wear labels. It was a nice and surprising find…

Fred & Ginger is a Belgian kids wear brand that focuses on children who colour outside the lines. Making your own choices and combinations is what fred + ginger is all about.

‘We invite you to discover our playful universe, influenced by art, design, architecture, a visit to a far-off land … ‘

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Where is Marlo S/S 2019

Where is Marlo S/S 2019
Today I am sharing another peek into a collection for next Summer. This time from Swiss brand Where is Marlo.

The collection is called ‘To the moon and back’ and promises to be a playful one for Marlo.

Colours are bold and modern, contrasting and complementary. The prints and embroideries are abstract, quirky and graphic. The fabrics, as always, are eco-friendly and getting more varied. Linen, tencel, viscose and SMART denim that is manufactured using a new ecological dying process. And, there is more, a new capsule collection for women is coming too!

Lots of stuff happening with Marlo I would say.

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