Marisa founded Willoh in 2009, and drew on her own experiences as a child in order to immerse herself in their world and to better understand what clothes they might like to wear.

“Luxurious fabrics and intricate materials enhanced by exquisite tailoring and a meticulous eye for detail that results in uniquely charming and refined garments for young girls and boys aged 2 to 8.
The results are intended to be an alternative to the “throwaway nature” of much of today’s fashions for children, while at the same time being surprisingly affordable, wearable and practical. They are, most importantly, clothes that are “made to be loved.”

I really like the boys collection a lot as well, nice to see some stylish clothes that are still perfect for kids.

The e-shop is here.