“Velveteen is the culmination of a lifetime of hard work, determination and the hand of fate. We are global citizens raising children in a big and beautiful world that could sometimes benefit from being made to feel a little bit smaller.” 

Velveteen is passionate about creating sophisticated and classically styled children’s fashion that is as whimsical and comfortable as it is beautiful. Each collection is designed with a sense of playfulness and respect that truly reflects the designers {and my} vision of what childhood should be: beautiful, imaginative and carefree.

The brand will show at Playtime Paris this week end with the collection you can see above, the look book was shot by Monika Elena Kost and they say:
“Using our signature hand block-printed Indian fabrics and artisan techniques, we’ve blended classic silhouettes with a new cashmere collection and accessories line with playful details like silver bells and tassel adorned “Maan Tikka” head pieces.”

I cannot wait to see it in person a little later when I will attend Little Fashion week in February!

Velveteen is sold here!