“I’m California-born and New-York-educated, making a home in Hong Kong by way of London with a Swiss husband and our two global children. And I know that when I was a young child, I embraced life with irrational exuberance just as our children do now. I was spellbound by a sense of wonder, the world offering mystery and wonder at every turn. As I watch our children’s childhood unfold here in Asia, surrounded by the international influence of an American mother and a Swiss father, I see in their lives a mirror of the vision I have for Velveteen.”

My head is buzzing a little trying to follow all the places and stops Laura mentioned above, part of her introduction on the Velveteen website, but  I can hear and understand every single word. I feel the same. And that is maybe why this is one of my latest crushes when it comes to kids fashion.
Back in January I wrote about them for the first time and do you remember Leonor in her Velveteen dress? Above you can see the current A/W collection – just lovely!


Velveteen is for the child who shines bright like a diamond.

Velveteen is for the child who is strong, smart, and kind.

Velveteen is for the global child in all of us.

Images: Lee Clower