“Ettel Bettel” is a small design studio whose home base is in Tel Aviv, Israel.

It is the Yiddish name of what is commonly known in English as “The String Game”. This game can only be played by two or more players, not the type of game one can play alone, while to play – it doesn’t take more than a very basic and natural tool – a piece of string. {I am sure you wondered about that name}

This is a new label who presented their 2nd collection in Paris.
Everything is made with very high quality super-soft 100% organic fabrics and water based inks of a quiet and mature color palette.

Easygoing yet stylish clothing and practical accessories, cozy, neat and clever designs that kids and parents absolutely love…

PS: Super cute website…

Images: Paul & Paula