Pitti Bimbo 90

Pitti Bimbo 90

Tickets are booked, a bed will will be made for me and than it is time to join Pitti Bimbo – the kids fashion fair held twice yearly in Florence, Italy. And they are celebrating its 90th edition from 16 to 18 January 2020. Which means that this incredible fair has now been running for 45 years!

The theme of the Pitti Bimbo winter fair is ‘Show your flags‘ and they will celebrate an important landmark with new creative installations, an attentive selection of brands, international collaborations and a calendar of not-to-be-missed fashion shows and exhibitions. Moreover, for 45 years it has been the epicenter of kids lifestyle. What started with the wardrobe, has expanded to lifestyle and accessories in a world that has managed to engage the entire family. Again, an extraordinary international portfolio ranging from designer labels to small experimental brands will await us for three days in January.

And what about the flags?
A rectangle of material, an inlay of lines, colours, and designs. A flag is never a silent fabric, it always has something to say; it consistently arouses emotions because it speaks in universal messages. It is expressive, enthusiastic, insolent. And it flutters, falls, is lowered, raised, carried and folded. Flags are beautiful geometrical compositions; they give pleasure to the people who see them flying. And Pitti is like the United Nations of Fashion where every brand has its own flag, but also where each one of us can become our own flag.

What’s the new?

The Top Floor of the Central Pavilion is home to THE KID’S LAB! A whole 3,000 sqm of innovative venues including KidzFIZZ, Ecoethic, The Nest and Kid’s Evolution.

One of the highlights of the 90th edition will be a prototype of  the Concept Store of the future. In collaboration with Cilab and The Playful Living which focuses on the effects of digital transformation in the retail world.

The new kids’ collection by Jean-Charles de Castelbajac for United Colors of Benetton makes its debut at the Teatrino Lorenese, within the colorful, playful and lively world of “65 Benetton Street”.

US magazine Hooligans will celebrate its 5th anniversary with an exhibition about the 5 senses. All to be seen, smelled, heard, tasted and touched, on the Top Floor of the Central Pavilion.

What else during Pitti Bimbo 90?

Two Pitti Immagine special runway shows present sophisticated collections from the Apartment section and the innovative creativity of KidzFIZZ. The labels of Children’s Fashion from Spain will also hit the runway.

The historic French children’s fashion house Petit Bateau and the online platform Treedom present a new environmentally and socially sustainable project: the planting of a tree with each purchase of a new birth kit in organic cotton

The not-to-be-missed runway show of Monnalisa returns. The Tuscan brand, a leader in premium childrenswear, will present their new collection with a charming fashion show at the Stazione Leopolda, on January 16.

The photographer James Mollison will present photographs of school yards from all over the world, exploring different environments and children’s play dynamics. Within Sport Generation in the Padiglione Cavaniglia.


Pitti Bimbo 90

Pitti Bimbo 90

Some figures: We will see 543 collections and more than 6.400 buyers are expected. And a total of about 10.000 visitors.

How about you? Will you be there? Let me know! First Christmas and then I will get excited about discovering all the new collections, the shows, catching up with people, and talking about children’s fashion all day long! A passion is a passion.

And of course my friend Dimitra will be there with her selection at The Nest. When small is beautiful and among the brands at this edition are: Atelier Parsmei, Jellymade, Mimookids, Mimù, Minì&Made, Naoia, Tiny Tots Barcelona, Weekend House Kids, Wool in Love, and Yay.

Pitti Bimbo
Viale Filippo Strozzi 1 – Florence
16 – 18 January 2020
every day 9.00 am – 6.00 pm
last day 9.00 am – 4.00 pm


Images: AKAstudio – collective

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