Oh it was so nice to catch up with Barbara during Playtime Paris. Seeing the new A/W 2018/19 collection and how the label grew up a little with a new logo. No more bow (did you notice?)! The bow is not gone for good but after 5 years of being ‘the brand with bow’ it was time for a little less cute approach.

But before we talk Autumn and Winter I absolutely need to show you the new Spring/ Summer collection. One season after the other right.

The new collection just launched this morning and you will see something very new – the leopard print. Caramel leopard is the exact name. The all time favorite print of founder Barbara is finally part of the apparel collection.

With six brand new sophisticated designs and the addition of the popular color Powder Pink, House of Jamie is ready for a summer of endless fun!
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Next to the introduction of the Caramel Leopard print and the colour Powder Pink, the label introduces six new playful designs. A comfy jumpsuit, the crossover pants and the Batwing Tee with oversized short sleeves for example.

Comfy unisex essentials for the very little and not so little ones (0-8 years). Perfect to mix & match.

For the girls the label brings three new designs; the smocked skater skirt, the Maxi Dress and the Turban Headband. Absolute must haves for this summer!

My favourite is the oversized summer dress (I just love the shape) in the new leopard print.

House of Jamie is an Amsterdam based label created by Barbara Gouka offering playful baby and kids essentials and a home collection. It is the result of Barbara’s desire for stylish nursery essentials for her own children, Jamie and Teddie. The label offers timeless year-round collections, with new colors and designs added every season.
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Paŭlinka is a collection of high quality children’s clothing designed in California and handcrafted in Belarus at a small family studio. A mother & daughter duo creating beautiful garments even so they are separated by many miles.

Using carefully selected natural materials, Paŭlinka creates children’s clothing that captures the beautiful magic of childhood.

Eugenia moved to the US in 2011.

‘It was difficult time for me, everything was so different and I was missing my family and friends. Then we had our first baby girl. She was so beautiful, like a tiny gnome. I gave her all my attention, but still was trying to figure out my own place in new life. My mom was visiting us once a year and always bringing something special and handmade for her grand kids. And one day she asked me if I want to make some dresses for girls.’

And this was the birth of Paulinka:
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Excited by the idea Eugenia went to a local fabric store in Berkeley. And found a beautiful Japanese cotton gauze, a super soft fabric with a wonderful colour. This gauze is the basic fabric for all the collections right now because the duo never stopped using it since that time. One year later they opened their very own Paulinka store.

Her mom is a trained seamstress and worked for different ateliers specialized in custom women’s clothes. Later on she moved to a very tiny village where one could only buy groceries. Which meant that all clothes for the little ones were hand made.
‘I thought that it is something that every mom can do and was a little bit embarrassed that I don’t have fancy clothes from a store. I realized just now how lucky I was with all my pretty dresses, corduroy pinafores and tweed coats.’

Inspiration comes from many things like kids books, flowers, paintings and illustrations. Eugenia starts with one colour and one element of clothes. And then creates the collection piece by piece, by adding more colours and details.

‘I am trying to separate my personal preferences in clothes from our brand. I like the idea to give kids more colours and more joy, something pretty and soft, something that kids can wear from one season to another and feel comfortable.’

Paŭlinka

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