The idea with the GRO collection was to make a line for girls and boys from newborn to 10 years.

To celebrate the life of children,  Anette Nordrup called the collection GRO which means GROW – because each mum and dad know that the most devout time is when our children grow up and we wanted to design clothes for all the children which each day grow.

The materials are smooth organic cotton, fine woven cord, and cashmere, comfortable and contemporary. Inevitably clothes each mum and dad would like the children to grow up in.

There is also a fabulous collection for girls called Sprout, a collection for the “between girls” how they call it: … to make a collection wish is designed for the between girls –  wish is not adults style and wish is not children style but style made for the betweens. We don’t want to make tops that are too short, because the girls are still children, but what we would like to design is, new shapes with a simply sophisticated edge…
Mission succeeded I say!