This is a new contemporary urban label, which makes shoes from noble and hard-wearing materials in designs that encourage the optimal comfort.
Is this maybe THE new sneaker label for our kids?

Will it be on the wish lists and soon on every {school} playground?

10 IS just debuted with its very first collection and as I love high tops, I think those are really pretty fab and look like they can make a season with a busy boy {and/or girl} and still look really good.
 

Retailers list is here.