We are going into March already but let me quick share the trends of 2022. Because today I will give you some great inspiration plus things to match the biggest trends of this year. Enjoy!
So, what’s hot in 2022? Emerald Green is the colour of the year and one of my all-time favourites. It is just so elegant and pretty. Punk Pop is back and I love it. Further we have the mythical thing going strong with dragons and fairies.
For interiors it is all about Statement Lighting. I love a good lamp. Lights make such a difference to a room. The lamp itself to the design but high quality lamps also have high quality light which is just another level of GOOD.
And another great thing to do in 2022 – work with me. I can boost your Digital Marketing, organise a fantastic event and/or be on your side to launch your dream.
Now, here you go with some of my current favourites that fit the 2022 trends. And I actually added a little bonus trend below as well. Find it:
Who would have thought that a salmon pink home can be that amazing?
DENIM DENIM DENIM – another trend in 2022. Check this edit… so much good stuff that your kids can wear at any time, any day!
Talking about great lamps, loving this one in Sara’s & Rasmus’ living room.
Punk Pop is definitely more chic these days. Which is great because it means I can get away with it… still… totally in love with these two tops: black mesh top & sheer with amazing sleeves!
Social media and many other facets of modern life are destroying our ability to concentrate. The Guardian.
That mobile is adorable and there is even more wall art… not just for the kids room… check it out!
I love a good list and The Guardian has some great ideas on ‘100 ways to slightly improve your life without really trying’. Have a look. It is worth it!
One thing I love to buy wherever I go is tableware. Therefore our table is always colourful and a wild mix. This shelf (and the whole apartment) made my heart jump!
Today I want to talk about my own business, digital marketing, for a bit instead of promoting and sharing what other amazing people are making and doing.
Paul & Paul will soon turn 12, and over all these years I have worked with various companies, created and managed content, oversaw websites and editorial teams, helped set up new businesses, designed interiors and products, seen the world of children and family lifestyle from all angles, and consulted on digital marketing.
By working for various online shops, trade shows, magazines, designers, and agencies, I accumulated a lot of experience and skills that I would like to make use of and help even more companies grow and thrive.
Let me share my specific digital marketing skills and experience with you. And I would love to collaborate with you and your dream next:
Social Media Marketing & Management
Content Creation & Marketing
Digital Marketing Analysis
Newsletter Marketing
SEO
User Experience
Consult on starting a business for women and mothers
Event Organisation
Social Media Marketing & Management
Social Media Marketing (SMM) allows you to get your brand in front of as many people as possible in a short period of time. Create tailored content for each social media platform to achieve your goals.
This involves publishing great content on your social media profiles, listening to and engaging with your followers, running social media advertisements, and analysing your results.
1. Before anything, we will discuss, as a team, your social media strategy.
2. Once we know our strategy, we will plan your Social Media content ahead of time. Because we want to publish great content that your audience likes at the right timing and frequency.
3. We will manage the community that we have built, in a proactive two-way communication, because content alone just won’t cut it.
4. We will dig into the numbers for insights and to help us create something for the future. Because we want to achieve business results through Social Media Marketing.
Content Creation & Marketing
The goal is to drive potential customers or readers to your website or blog. This can be done by creating content that inspires or educates the target audience.
A content strategy will help to grow the audience and reach out to potential new customers or readers who may not know about the products or services you provide.
I have written articles and managed content for various well known magazines and websites. And I love to write. Storytelling, engaging the reader by also promoting your brand, highlighting news in a fun way, editing and updating old content, and delivering articles that are searchable as well as reader friendly are my special skills. Your brand needs to publish relevant, authoritative content to be seen by search engines.
Furthermore, I have basic technical knowledge of HTML and web publishing, knowledge of SEO (see below), and web traffic metrics.
Great articles are so important for your organic reach!
Digital Marketing Analysis
This assessment is a comprehensive and systematic examination of the state of your business, its environment, and current marketing efforts.
Your business, inside out. We will go through all your channels, analyse, dig, and pick. What is going well and what needs improvement? How many visitors actually turn into customers or not, and why? Is your website generating leads and are your newsletter subscribers excited to get mail from you? Nothing will be left untouched. And a full report packed with improvement ideas and strategies will be presented to you.
You will have a better understanding of your business, be able to make insightful decisions, take your Digital Marketing to the next level, and thereby grow your business!
Based on the information from the assessment, a marketing strategy with actionable steps customised to your business will be created.
Newsletter Marketing
Email newsletters are one of the most powerful digital marketing tools available to market your business. They allow you to communicate in a personal way with your customers. And deliver the right message at the right time.
The goal is to retain existing customers or readers and to keep your subscribers engaged with your brand. Next, convert subscribers into customers, and then deepen brand loyalty.
Newsletters are no longer general, blanket statements of information – at least, the good ones aren’t. They can be a dialogue between you and your readers, providing them with niche content relevant to their interests and encouraging conversation. Effective newsletters focus on personalisation (segments), because customers are looking to be treated like people, not just another contact.
Don’t have a newsletter yet? I can also help you set up a newsletter and promote subscriptions with exciting incentives.
Altogether, newsletters have evolved to be a crucial tactic in a successful marketing strategy. And when executed well, they can boost your sales and continue to grow your digital audience.
SEO
SEO stands for search engine optimisation. Therefore, SEO is the process of taking steps to help your website or piece of content rank higher on Google. You want to get traffic from free, organic, editorial, or natural search results in search engines. With SEO we can improve your website’s position in search results pages.
I will create an SEO strategy to improve your website’s search engine rankings in order to capture more organic traffic. It will include technical SEO (site speed & structure, mobile experience, page definitions, keywords), content strategy (see above), and on & off page SEO.
User Experience
What does your site look like from a design and user experience (UX) perspective? Is it intuitive to interact with and does it reflect your brand’s guidelines?
I will also evaluate your website against your primary conversion objectives like newsletter sign-ups, completed orders, new customer leads, and so on. Do you have clear call to actions? What does the customer journey look like? Are users inspired to browse and discover?
We want to focus on improving the quality of the user experience to keep them on your website for longer and make them come back again.
Consult on starting a business for women and mothers
I started my own business in 2010. From scratch. With my experience and knowledge as a founder and entrepreneur, I will help you develop yourself and your business or professional career. As a founder and mother, I can empathise with your situation because I have experienced it myself. Women start up differently. And mothers are different in their approach and thinking too. Together, we work on your individual challenges and find a way to better reconcile your private life, your family, and your independence.
Event Organisation
Whether you want to organise a Press Day, launch a new collection, arrange a gathering during a trade show, or have a lunch with selected guests, I can organise that for you, including a range of ideas on how to make your event stand out! I absolutely love to organise and events come with the great combination of creativity, coordination, personalisation, and marketing.
Deep understanding and knowledge of:
Google Suite
Microsoft Package
Wordpress
Shopify
Affiliate Marketing
Your schedule is packed, and I am here to help. Get in touch and we can start working on that strategy, grow your visibility, strengthen your branding and/or connect you with your existing as well as new customers. I work in a very forward-thinking, organised, and detail-oriented way. I love to get to know people, listen to and understand their background, and fully support their wishes and goals.
Get in touch: peggy@pauletpaula.com
Clients include: Family Circle – Etsy – Loja Dada – Smallable – Yaya Lala – Lunamag.com – Pitti Bimbo – CIFF – Naturino and many more…
Fashion Friday! Never been a category here on Paul & Paula really but it sounds good and since it is Friday today and I have not written about a specific brand for a while – why not.
INDEE is a Belgian-based fashion brand created for young girls and teenagers and is the epitome of individuality and uniqueness. Loving their retro cuts and bold prints and the endless possibilities to mix and match. Giving the girls the freedom to create their very own style. And independence – the very word the brand got their name from. Boom!
‘INDEE is aimed at the hyper-connected generation of 8 – 18-year-olds who dress on instinct and offers street-wear that resonates with the fun, poppy, and colorful culture.’
Come and discover and make up some trendy looks without limits:
‘Every item of clothing we design reflects who we are, what we like and how we are feeling. You can mix and match our sweaters, tees, tops, skirts, dresses and pants in endless combinations.’
By the way, INDEE stands for quality clothes that are made to last and produced in dignity. The brand works exclusively with European fabrics, the cotton is certified 100% organic and the packaging is made from recycled materials.
‘We believe that this too is Girl Spirit, and it is our promise to you.’
What to wear this February? The new collections are starting to come in and there are some lovely pieces that are perfect to keep you warm and look stylish at the same time.
Looking at my children these days, they are 14, 11, 9 and 6 now, and see what they choose from their wardrobes, I know they would wear every item below.
The Little February Edit. Fashion Inspiration for children:
All the details:
1. This bag is made from 30 PET bottles! Sleek yet very spacious.
Hi guys! I am in full swing and continue to produce more content regularly. Yay! It feels great. And since one of my favourite websites to find new and inspiring things is still Etsy, I had a look and gathered some of my finds for you.
Etsy has always been a great source of cool things, out of the mainstream bubble, and you can find a lot of entrepreneurs with big passions and talent.
And as mentioned before, the focus on Paul & Paula is going more into family than only children these days, I selected things for the whole family. Things that can work in various spaces, every member of the family can enjoy and that can be shared.
They do make pretty great gifts for special people too. Ha!
Let’s have a look, I hope you enjoy, I am particularly smitten by those glass candle sticks:
1. Hand carved from sandstone and marble, these Unique Natural bowls and plates were originally used in as India everyday vessels. Made from Indian marble, which has a beautiful grainy detail to it.
