28.06.18

Yearling by Dôen

Yearling by Dôen
Usually the story goes like this: I am showing you a cute children’s brand and we all go ‘awwww’ and wish it would come in mama sizes too. Sometimes we are lucky (more and more brands devote some pieces to adults)!

Now… today it is the other way around. You probably swooned over the wardrobe from SoCal’s cool-girl cult label Dôen already. Latest when you browsed your Instagram. Pretty, romantic dresses for the perfect boho feeling!

And they do mini versions now too. Told you! Today it is the other way around. If you love the mini&me style than you will adore this…!

Called Yearling by Doen this is the dreamy kids collection by the sisters Margaret and Katherine Kleveland.

 
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Yearling by Dôen

Yearling by Dôen

Yearling by Dôen

Yearling by Dôen

Yearling by Dôen

Yearling by Dôen

Both sisters have young families and children and it is all about merging motherhood and family with a job in the fashion business. Creating a collective and a team that fits with the ideals is a big priority in everything they do.

Also Doen only works with vendors whose ethics they agree with. Their female-owned factory in India has a foundation that helps the daughters of their employees attend school. Furthermore the vendor in Peru gives knitwear patterns to women in remote mountain villages and allows them to take their work home.

On top all the proceeds from their children’s clothes go to Room to Read, an organization that works around the world with local governments to provide long-term education and literacy support for women and girls.

A brand that takes action!

Doen women

Doen women

Doen women

So yay, you will look fantastic in their clothes. Your kids will look fantastic too and all that supported by the women supporting women line! L O V E it!

 
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