Iceland Week Day Three:
Vík Prjónsdóttir is based in Iceland {what a surprise}and owned by Brynhildur Pálsdóttir, Gudfinna Mjöll Magnúsdóttir and Thuríður Sigurþórsdóttir. {I think we will have with the language during our trip}
It was established in 2005.
And this brand has a very unique and quirky style – you just have to love. Original, fairy-like products made from high-quality Icelandic wool. I mean – cover yourself with a colorful blanket evoking a shape of an exotic bird’s wings and just fly away with your thoughts.
A festival of colors on those beautiful blankets but never too much too bright. Just perfect!
‘Our designs are inspired by myths and stories and our production process is based on working closely with traditional, local knitwear factories and producers. We work almost exclusively with Icelandic sheep’s wool, a unique and sustainable resource that has evolved in isolation over 1,000 years.‘
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Vík Prjónsdóttir works almost exclusively with Icelandic sheep’s wool. A unique,sustainable resource that steps in the foot of generations of Icelanders. And it is very special because the soft, fine inner fibers provide insulation and are strongly resistant to the cold. The tough outer fibers are long and glossy, making them water resistant.
A great sustainable resource and the sheep’s fleece grows every year as they graze in nature. A truly renewable resource, as well as being fully biodegradable.
‘From the beginning, the aim of Vík Prjónsdottir has been to use design to bring the Icelandic wool industry into a new and exciting phase.In the early days of Icelandic society, working with wool was an important part of life and culture. Sheep, and the wool they produced, were a perhaps the most important resource for Icelanders, and there were strong traditions of spinning, knitting and weaving. The wool and textile trade were very much at the heart of Icelandic society.’
And that cute kiddo overall is called the Baby Seal – it is made from softer and lighter Léttilopi yarn and is reversible. You can use it as a cosy crib layer or comfort blanket or…
Day One: As We Grow
Day Two: Ylur
Day Three: Moi Kidz
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