26.04.18

Roaming the streets lighthearted,happy and brave

soft gallery
The other day we were roaming around the streets here in Malmo. With no real destination in mind. Going with flow, free and smiling. Checking out a few shops, buying flowers, having lunch in a cosy cafe and a stop at the playground for the younger ones was included too. I like when not every day is planned out to the brim…

And they were all dressed in their new favourite outfits. We are young!

The new collection from Soft Gallery. Reminding all of us that our children are only young once. Keeping the carefree spirit and enjoying the moments of childhood. Cool prints, slogans and fun garments. The best part is that Soft Gallery truly caters for children of all ages. Not every brand manages it that well.

There is a fine line between young kids, tweens and teens. Once they grow, they change their taste, style and awareness. What worked for your 8 year old is a already old a year later. Trust me. I have the whole age span at home. It is interesting to see.
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soft gallery

soft gallery

soft gallery

soft gallery

soft gallery

soft gallery

soft gallery

soft gallery

soft gallery

soft gallery

With Soft Gallery all of them found something they liked immediately. The little one, the boy and also my tween… there is something very nonchalant and you can see that the designers know their audience.

Want to know the details of the outfits? The last image is the reference, from left to right:

Leonor

Ariella dress & matching leggings & cap

 

Antoine
cap & black pants (so comfy and stylish at the same time) & Timm tee

 

Josephine
Embroidered sweater & skirt

 

Romy
Top with frills (great print) & pants

 

All images: Paul & Paula

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