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05.07.19

What happened at Pitti Bimbo 89 this summer?

Pitti Bimbo 89

This time I will not let you wait as long as I did for the Winter edition and share my finds, experience, and news from Pitti Bimbo that took place mid-June today.

Based in Florence, Italy keeps its spot to be the best trade show in the kids’ fashion universe.  To sum up, the headquarters of kids’ fashion and lifestyle attracted approximately 10,000 visitors – again!

And this summer edition was packed with events, shows, and special projects as never before. From innovative projects on research to the latest ideas from the big brands, smaller independent designers or parties. So a lot was going on (and I have to admit that it was not always easy to keep track for me) but everything I saw was also of really high quality. Altogether, the special projects are supporting the whole event, the collections and definitely my experience as a press visitor.

Overall, my favourite project was the newly added Upper Level of the Main Pavilion. The great innovation of Pitti Bimbo 89 and it is called The Kid’s Lab! In short – younger, more experimental brands from the parts of Kids Fizz, The Nest, EcoEthic, ActiveLab, and Kids Evolution have separate but joined together areas here. Which makes it much easier to navigate and to enjoy. In essence, there is light, there is a red line and there is a lot of inspiration up there!

 

Backstage of the FASHION SHOW OF APARTMENT

Pitti Bimbo 89 in numbers:

+ 603 collections, 399 of which from abroad
+ 5,100 buyers, 2.400 of which from abroad
+ a total of 10,000 visitors

Generally speaking, the industry is not very dynamic at the moment. And we have a lot of ‘the same’, no ‘risk-taking’ collections and a shift is slowly coming in the wholesale process too. But the brands are committed and they try to be innovative as much as they can and allow themselves in this economic situation. And the general feedback from brands was that the quality of visitors was very good. Good orders, serious interest, and inspiring conversations are essential. And in the end, it is all that matters, isn’t?

Also, my trend report for Summer 2020 will follow shortly!
Backstage of the FASHION SHOW OF APARTMENT - 013

More highlights:

Meeting the famous French designer and illustrator, Nathalie Lété. She came with her first book in English, that is filled with 200 pages of illustrations and instructions dedicated to arts and crafts.

Australian brand Banabae who showed in The Nest. An ethical and contemporary baby brand, with a big dose of Woodstock and 70’s vibes. Really cool designs for nursery beddings, rompers, and baby accessories. Loved it!

The shows – see below for more!

Manuela, from Hungary, had a lovely collection. Cool earthy tones, beautiful silhouettes, and interesting textures. My favourite collection from the brand to date.

Not to miss, Miss L. Ray came with a lovely collection that is great for tweens. Lots of easy to wear yet chic styles with a sporty influence. Cool mix of fabrics and fluid shapes.

 

il gufo

Kid’s runway shows:

Il Gufo presented in a very romantic setting in the Torrigiani Gardens in Florence. They built a secret garden in a greenhouse and the show was vibrant and just wonderful.

In brief, the Summer 2020 collection originates from two ideas: a dichotomy between urban and natural elements. And in that sweet garden, we saw children playing, having picnics, and jumping in puddles. Personally, it was refreshing to create a collection with endless possibilities that, most of all, allows children to be children.

 

Cherry Papaya

The Moda Portugal Show. For the first time, a multi-brand show with Portuguese brands took place, founded by CENIT, a branch of the Portuguese Association of Clothing and Apparel Industry, Kids. Six designers showed: Cherry Papaya, Knot, Laranjinha, Patachou, Phi Clothing, and Play Up.

All in all, it was a very cheerful, happy and colourful show that had the real summer feeling and lots of joy. Especially Cherry Papaya showed a cool and fresh collection that appeals to both, boys and girls. And Spoiler alert: Watch out for something special happening between Cherry Papaya X Paul & Paula next year.

 

Pero Pero

The Apartment Show. Always a beautiful show with a great set design. And a great start into the Friday since the show is held in the morning. We saw Pero, Michaela Buerger, Velveteen, Amelie et Sophie, and Piccola Ludo and the theme was “con la testa fra le nuvole”, meaning “head in the clouds”.

Pero was fantastic as usual. Beautiful garments with lots of details, flowers galore and magnificent hats to make it perfect. (they are from Lorna Murray by the way)

Furthermore, The Apartment celebrated its 10th anniversary as well. Focusing on elegant and original brands destined for high-end boutiques, it is always a feast for the eye to walk in here.

 

PITTI BIMBO SUMMER PARTY! - 039

And the final click? The Pitti Special Click Party!

Filled with great music, entertainment, food (Italy!!!) and, most of all, great company.  I always feel that this is such a good way to let business be business and to enjoy. Not to mention that having fun together is a good base for working together. Coupled with the stunning Villa Le Corti, the place to be that evening, a synchronized swimming performance, yummy food… we all danced into the night!

In a word: Grazie!

 Backstage images: Eeva Suutari / Runway photos: Giovanni Giannoni / Party photo: AKAstudio – collective
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08.05.19

The Pitti Special Click – Pitti Immagine Bimbo 89

 

Pitti Immagine Bimbo 89

Can you believe that in exactly 6 weeks I will be on my way to Florence? It really feels like I visited Pitti Bimbo just last week. But of course I am looking very much forward to it…

I love a good trade show, catching up, finding new brands and discovering trends and themes. Fun! Watching the catwalk shows (this year Portugal will prepare a show as well) is another favourite. Listening to the latest achievements as well as obstacles. And visiting some dear friends and giving them a cheer-leading moment if necessary.

And the theme of Pitti Bimbo 89 is called: The Pitti Special Click

(it is actually the theme for all Pitti Immagine trade shows)
The Pitti Special Click theme of Pitti Bimbo 89 sums up the energy that circulates around the Fortezza and suddenly finds a direction. Therefore the Main Forecourt of the Fortezza da Basso will once again be transformed through a set design curated by life-styler Sergio Colantuoni.The resulting spark is capable of producing an alchemy that is always different, a surge of energy and emotion it is difficult to stem. Along with the “X Factor” that decrees the success of every rendezvous, something that makes people come – and continue to come – to Florence to see, learn and understand.

What else will be new in June?

Creativity at Top with The Kid’s Lab!

A new exhibition project at the Top Floor of the Main Pavilion will be the biggest and most important change for the summer edition of Pitti Bimbo. It revolutionizes the fair’s exhibition spaces in homage to the most creative mood in children’s wear: here we go with The Kid’s Lab! Here you will find the different sections depicting the world of research onto kids’ fashion: KidzFIZZ, #ACTIVELAB, The Nest, EcoEthic and Kid’s Evolution. And with an innovative and colourful layout, designed by Storage Milano, it welcomes the brands and experiments with common spaces for special projects.

Here will also be space for The Extraordinary Library, a selection of talented international illustrators, photo exhibitions and “The Playful Living” space. I cannot wait to discover all of this!

Fashion newcomers:
Araia Kids, G-Star Raw, Jacob Cohen Junior, Lotto, Pinko and TiA CiBANi KiDS.

Lifestyle newcomers:
Seletti, Meri Meri with their famous partyware, stationery and other fun creations; and the latest ideas from the Danish cult brand Maileg.

Where:

FORTEZZA DA BASSO
Viale Filippo Strozzi 1 – Florence
20 – 22 June 2019
every day 9.00 am – 6.00 pm
last day 9.00 am – 4.00 pm

See you in Florence!

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18.03.19

Pitti Bimbo 88 recap and kids fashion trends for A/W 2019/20

Apartment show pitti bimbo

I will not even start by telling you how late I am with this recap. We better get straight into the topic, do not waste any more time and enjoy.

Because the last edition of Pitti Bimbo, back in January, and listed as the 88th was beautiful.

The Fortezza da Basso was turned into a junior fashion playground once again and one could pick up on the latest ideas for next season in a very inspiring way. A true start of the season, and a great opportunity to discover the key trends.

564 brands, intercepting all the latest trends and the future evolutions. And we need to note that the balanced mixture of luxury, chic, street and casual, of big names and newcomers is a must by now. Florence welcomes more and more independent, new and contemporary brands and it is a real win for everyone. And the people behind Pitti Bimbo have noticed this too and are looking into ways on how to accommodate the demand and tendency.

pero backstage

The research into styles that are modern and functional in terms of the new ecological and social sensitivities. The commitment to maintaining both quality and price and the ability to move around an international market that is interminably changing and transforming itself. This is the best possible response to a climate that, particularly in recent months, has grown darker, with a series of downward forecasts regarding growth, consumption and trade.

Raffaello Napoleone, CEO of Pitti Immagine

The theme for this edition: Pitti Box

Not in the box but thinking outside of it. Pitti wants to surprise, with its creativity, and its technical innovations. Therefore we were welcomed with different boxes. “The Infinity Box” is a video journey, “The Park Box” is food, “The Show Box” for filming and interviews, “Out of the Box” , the “Recharge Box” and “Silence Box”, to recharge batteries. In a whole – Pitti is a real surprise box!

Lifestyle section:

The lifestyle section was home to two very inspiring and beautiful installations that included some of my favourite brands. Personally, I think a show needs to offer a good lifestyle section because shops (on- as well as offline) are turning more and more into concept stores than fashion alone. The lifestyle brands that exhibited however, were a little disappointing. And cannot be compared with the selection of fashion brands. But they should be, because a shop is known for its selection. And a good buyer will also select the best of toys, gifts and decor.

Newcomers:

161 brands out of the 664 were new to the show. Nununu for example showed for the first time. Or Theophile and Patachou from Belgium or Hape Toys. Apocalypto showed in The Nest as well as Hannah & Tiff. And many more…

il gufo 2020 winter

The Shows:

Il Gufo made a comeback at Pitti and produced a wonderful show at Stazione Leopolda, an old train station. Il Gufo works with traditional and authentic techniques in their factories in Italy and we can look forward to a comforting and very chic winter!

My favourite, again, was the show from the Apartment section that included Piccola Ludo, Le Mu, Velveteen, Raspberry Plum and Pero. A magical show that had a reconstructed building on the ground, which became visible thanks to a wall of giant mirrors. (please see the first image of this article!) Crazy good!

kids fashion trends

Kids Fashion Trends for Autumn/Winter 2019/20:

Little rock divas

Romantic meets urban contemporary chic meets sporty. Unexpected mix and match of sporty and glamour and something I can really get the hang of. It is interesting, fun and adaptable. Sweaters with strass appliqués, a bold and bright colour palette, fur vests, and velvet jackets. Added some oversized pieces and knitwear. Yay! For the little stylists out there…

Active wear meets elegance

Following the trends of adult fashion we are seeing a focus on athleisure fabrics. Definitely very comfortable and with today’s technique they can easily be adapted to an urban function and style. Down jackets, sweatshirts in all shapes, colours and textures you can imagine. The key item! Next to sneakers, which are also seeing more and more glam accents.

Chic dresses

Craft workmanship, original designs, timeless clothes, elegance have never been away. But they are getting more attention again. You can find more and more retro inspired dresses, finely pleated skirts, sweet collars and balloon sleeves. Together with appliqués, sequins, and embroideries for the extra details.

Sustainability

Not the first time that I have this on the trend lost but it still needs to be mentioned. Parents are looking for sustainable fashion, gifts and everything. Brands are reacting and we do not need to sacrifice on style when looking for an ethical brand!
A green mindset is increasingly present in the collections and brands invest in the health and future of our children.

Trending Colours:

Pink continues to be a favourite.

Purple. Ultra Violet is the colour of the year and has probably influenced this colour choice. Seen a fair bit of pink/purple mixes.

Green is staying as well. It was already trending this past A/W. Also represents the active market, I mentioned above.

Warm yellow – a great colour for Autumn if you ask me. I have seen some lovely jackets in that shade and I love them.

Trending fabrics and prints:

Fleece is THE trend of the season. After fake fur, fleece jackets, jumpers and more are everywhere.

Checks – maybe my move to London changed my sight but overall I could sense some strong English influences in the collections. And then especially checks. Heritage plaids, tartans and lots of checks.

Slogans are back!

90’s influences with track fabrics, blocked colours and straps.

Velvet, especially for the chic collections and occasionwear but also adapted into the more sporty collections. Very interesting!

Girl Power:

Starting with Barbie turning 60 this season and their slogan: “You Can Be Anything” to fight against stereotypes.

Image credits:
Il Gufo: @indigitalimages
Raspberry Plum / Show finale / Pero: Giovanni Giannoni
Pero backstage: Eeva Suutari

Pitti Bimbo 89, from 20-22 June 2019

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05.12.18

Pitti Immagine Bimbo 88 and all the news

Pitti Immagine Bimbo 88 and all the news
I know that everyone is busy with Christmas. Decorating, menu planning and shopping. But when you are part of the (kids) fashion circus you get excited about something else too. New collections!
For one, the new collections for Spring/ Summer 2019 as well as a few pre-spring or even cruise collections will be delivered to stores as of now. We have seen the current stuff for a while and new pieces, colours, styles and more are so welcome.

And, in January the fair trade season will open and we will all meet again. And apart from lots of catching up we will also see what the designers came up with for next winter. Clap Clap! Exciting!

And one show that nobody in this business can miss is also the first show of the season: Pitti Immagine Bimbo.
It is the 88th edition of Pitti Bimbo and it will take place from 17th to 19th January 2019 in Florence, Italy.

My flights are already booked and I am so looking forward to it.

 

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Pitti Immagine Bimbo is constantly evolving and when reading through their news as well as press releases I think that at this edition the eclectic trend sections will shine even more. And they got more space! Now in the heart of KidzFIZZ you will find the athletic-metropolitan #ACTIVELAB as well as THE up-and-coming brands in The Nest.

Another growing part and in my eyes a very important one: The fair’s lifestyle section is also growing. Nowadays a very important part of the kids business. Because stores all go for experience and offer a concept that includes fashion as well as lifestyle. The Fancy Room doubles its numbers and spaces on the lower level of the Main Pavilion.

Altogether, we will discover 553 collections, of which 360 coming from abroad! In fact, Pitti Immagine Bimbo is becoming more and more international. Which is fantastic, inspiring and speaking for its value.

The Pitti Box is the main theme of Pitti Immagine Bimbo 88
A tribute to all the Pitti shows: To be a Surprise Box, ideas and innovations to open and switch from season to season, and to tell the newest vibrations of fashion and lifestyle.

So, we shall get ready for an “in-and-out of the box” multi-sensory journey, that will offer an experience with a high energetic-emotional rate, entirely outlined in an design-set conceived and edited by the lifestyler Sergio Colantuoni.

“The path of Pitti Bimbo will be marked by many “Boxes”, with which we want to involve our audience in a series of experiences curated by Pitti Immagine. They will be designed as a place of comfort and entertainment, but above all an invitation to meet and share ideas and suggestions, breathing in the unique energy of the event”. Agostino Poletto, General Manager of Pitti Immagine

Infinity Box
The special video art gallery where you can dive into The Pitti Box: a space that will offer a high visual-energy-emotional experience.

Park Box
In the square of the Fortezza da Basso, a large covered arena dedicated to sharing food, ideas and moments of relaxation.

Show Box
Ideal container for a talk program with the protagonists of fashion and lifestyle, and at the same time an original photo set to “shoot” and “get shot”.

Recharge Box
The most functional box, to recharge the batteries and to allow yourself moments of escape.

Silence Box
5 minutes of “switch-off”.

Out of the Box
Ten huge images located in ten strategic perspective viewpoints of the Fortezza da Basso. Ten looks at nature. Ten telescopes that come out and open onto the world. Ten photos chosen from the Reda archive. And through the extraordinary eye of reporters and artists, have captured the territories of Biella, New Zealand and Australia, underlining their beauty and harshness. Each of the images will focus on the deep bond with nature that man and society must preserve as one of the irresistible duties.

Video Box
The new behind the scenes digital art project of the promotional campaign of the trade show. Additionally, a viral video that tells the soul of contemporary children’s wear through the lens of The Pitti Box.

In short: This sounds awesome and I cannot wait to check this all out… see you in Florence!

 

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19.07.18

Pitti Bimbo #87 recap

Pitti Bimbo #87 recap
More or less a month ago (already) Paul & Paula attended Pitti Bimbo #87. I am always so curious before the first show of the season – what will we discover, what are the latest news and especially: how is the atmosphere. The fashion industry (children included) is changing so quickly now that it can be tricky to follow the fast pace. For everyone – and especially for designers and buyers.

This is my recap on the latest news, trends and more from Fortezza da Basso and the kids industry.

New collections, ideas and events were presented by 572 brands attending this edition, intercepting all the latest trends and the future evolution of the sector.

All over I have to say that the atmosphere was great. Positive and energised! (unfortunately that positivity did not reach all fairs I visited during the last weeks) It was vibrant really with many cool and interesting events.

‘Children’s wear is experiencing a moment of great evolution with a strong focus on a more accentuated research and lifestyle dimension that Pitti Bimbo is encouraging and maximizing. Through the new projects and sections dedicated to emerging creativity, design and new lifestyles. From season to season we will further expand the boundaries of the children’s universe.’ Raffaello Napoleone, CEO of Pitti Immagine

‘This was a great edition of Pitti Bimbo, and the atmosphere was truly dynamic. The concept of the #ACTIVELAB section is strong, and it’s very well laid-out, allowing us to present our collections to their best advantage. In the past few days we’ve met high-end international buyers, including many buyers from Russia and Italy. I also liked the fact that members of the high-quality fashion press were in attendance.’Kristin Nyström, founder of Gardner and the gang

‘This year’s edition was even more dynamic than usual. I discovered a lot of new brands, especially in the Superstreet area. The #Activelab trend really is the fashion trend of the moment, and I’d never seen it represented at other shows; this is a sign of how Pitti Immagine is always up to date with what the market is demanding. The way it’s organised is wonderful, and it allows us buyers to stay even more focused on the fair itself.’ Marìana Garcìa Sepulveda, Head Buyer Childrenswear at El Palacio de Hierro

More and more independent brands are coming to Florence as well, making it a great mix of brands that benefits everyone. #ACTIVELAB, for example, is full of emerging, young and cool brands and even had a catwalk show this season. See the image on top and the two below!

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Pitti Bimbo #87 recap

Pitti Bimbo #87 recap3
And the collections were positive too. There will be a lot of strong colours coming into stores for next Spring/ Summer 2019. Even brands that are famous for their monochrome/ minimalist approach went bold and added colours to their lines. Loud Apparel and Little Creative Factory for example.
There will be fringes and pink for boys is definitely a ‘must’ as well!

 

Pitti Bimbo #87 recap

Pitti Bimbo #87 recap
Little Creative Factory showed for the first time on the catwalk!

The Nest invited, again, new brands from around the world and had some great newcomers from the fashion as well as lifestyle world.

Pitti Bimbo #87 recap
Raspberry Plum is always quirky and colourful and showed another very inspiring collection.

I saw, next to the primary colours like blue and red, a lot of ‘candy’ and ‘sorbet’ shades like soft yellow, apricot or powder pink.

Pre-washed fabrics are everywhere as well. Giving a cosy and relaxed look – I like it!

Pitti Bimbo #87 recap
Velveteen launched their first full boys’ collection.

Sporty styles are still big in general. Tracksuits and cool sneakers are a must-have. And prints with messages. Positive, optimistic messages to send our children into a fun and good childhood.

Pitti Bimbo #87 recap
Nikolia is always the ‘special one’ and amazes me with their creativity every single time. A real butterfly dress? Oh Y E S!

And, by the way, ruffles are still big! And everywhere…

Pitti Bimbo #87 recap

Pitti Bimbo #87 recapPero is Pero! Wonderfully special and a feast. They always create awesome hats/ creations for heads for their shows and the details on every piece they make are so beautiful!

In general I have seen a lot of embroidery which is great, because I love it.

And, very important, more and more brands follow a sustainable production. Finally! Recycled fabrics, organic dyes and local productions are on the rise. Buyers are more concerned about their choices and ask more and more detailed questions. Parents are demanding when it comes to ‘what does my child wear’. You just cannot close your eyes anymore to the fact that the fashion industry plays a big role in our environment.

What I also heard: Shops are closing! Now, don’t get me wrong but I believe that the whole industry needs a little make-over. And there are too many shops which means that there are too many sales. And everyone following the same path with the same brands that they believe will sell good. Which makes: A lot of shops, with the same brands and a battle over customers. Hence: Sales!

Lets filter and put things back to reality. It is a wide topic – if you would like to discuss it with me, get in touch. I mean it :)

Summary: Great vibes, colours and sustainability. And hopefully a reinvention that will result in a stronger and more stable industry!
Images 1,2&3: Emily Kornya
Images rest: Pitti Immagine

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