Playtime Tokyo {part two}

1 Arch&Line 2_Playtime Tokyo
Here is Marie from Etincelle Creative STUDIO again with the 2nd report from Playtime Tokyo.

So what did I discover at Playtime Tokyo? I got very enthusiastic talking with designers and people representing the brands. They were willing to share the stories and concept or how they came up with a new print or a color palette. Here below are my top finds, I guess some if not many of them will be new to you…

1. {photo above} – Arch & Line – initially a menswear label. You can tell from the great designs of each and every piece of their kids collection. From the quality of the fabrics to the finishing details (think of buttons, pockets, collars…), everything was PERFECT. Loved it!

2 Les Enfantines_Safari 3
2. Les Enfantines – a delicate and fresh collection with a distinctive French flair and gorgeous materials such as cashmere for the knitwear (cotton is also available) and a different Liberty print emblematic for each line. I particularly loved the wild Safari line pictured above.

3 Petit Lucas du Tertre_Playtime Tokyo
3. Le Petit Lucas du Tertre – A French label with playful prints in a lovely color palette. Their 2014 summer collection included a fun giraffe print (pictured above) and really cute embroidery details – mainly printed on light cotton voile. Parfait!

4 Enn Hut 1_Playtime Tokyo
4. Enn Hüt – Very interesting and graphic collection by Japanese designer Etsuko Tahara. The patterns are her own original designs and the whole collection is handmade by herself in her studio in Osaka. Bold color palette + innovative designs/ shapes representative of what kids would wear here in Japan.

5 Cotona_Playtime Tokyo
5. Cotona Mama & Me – A Japanese label mainly creating handmade leather goods. They started a kids line and propose accessories that both Mama and kids can use. Beautiful details and in a soft color palette of navy blue, gold, cream and powder pink.

6 Cochae_Playtime Tokyo
6. Cochae – Behind the conception& realization of the trend space Supergraphic at Playtime Tokyo, Cochae develop toys, workshops and exhibitions and aim at making origami more pop. They came up with an origami ring (ORING) that would make a lovely party favor…

7 Little Goodall_Playtime Tokyo
7. little goodall – you may have heard of this American label before. It was the first time for me to check out the collection, very cute indeed. Designed by Molly Goodall and produced in Texas, it brings a playful touch to any kids wardrobe.

Ready to dig further into Japanese fashion? Check out the knitwear collection of Ami Amie, new label nunu and last fafa, which is currently presenting its collection at Maison & Objet in Paris.

{Thank you so much Marie!} 

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