Illustration by Anne Laval
Greetings from Tokyo!
I am here to report on the 14th edition of Playtime Tokyo, which took place at the end of February at Belle Salle Shibuya. Over 230 brands were gathered to present their fall/winter 2016-17 collections and among them were even more labels from Japan than at the last edition! Other countries represented were: France, Italy, Spain, Denmark, UK, Ireland, Germany, Poland, Finland, USA, South Korea, China and Australia.
The theme of the season? MARVELOUS. Let me bring you for a tour at Playtime Tokyo!
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At the entrance of the tradeshow…
● Enter Abi’s fairyland by Abi Loves and Akiko Kawamura
Abi Loves Atelier goes from classic books story telling to 3D animation by BBMedia with graphic artist and writer Akiko Kawamura, who authored the bilingual (EN/JAP) series of books with Apollo the dog and Char the cat. The open space had a beautiful mural illustration on the Winter Wonderland theme.
● TREND SPACE 1: Frozen Landscape by Aurelie Mathigot
By far my favorite trend space, as it included a stunning embroidery work coupled with pieces of wood, ceramic and crochet. I found the textures and details very inspiring and poetic, I am sharing a few photos here below:
✩ Below, Little Sophia 203’s Children’s of the Forest collection preview…
✩ A preview at Luisa & La Luna’s Fringed Landscapes collection (below).
Below, the soft & warm 100% baby alpaca knitwear pieces by Little Llama
Explore more from Japan: bee&beaus ✩ muu muu ✩ nunu ✩
From Korea: dinui ✩ like a scribble ✩ Little Nuu ✩
● TREND SPACE 2: Winter Wonderland by Kaori Kato
Kaori Kato has been developing her art practice through paper folding and by creating organic sculptural forms and mixed media installation. Her origami dress and head-piece were marvelous indeed!
✩ Print and patterns, and delicate embroideries at Bonheur du Jour (I am a fan!)
Explore more from Japan: arch&line ✩ bleu azur ✩ chamny ✩ d.fesense ✩ laladress ✩ panpantutu
● TREND SPACE 3: Surreal Utopia by David Takahashi
“At Playtime Tokyo, David brings his own vision of what a De Chirico garden would be. Under the eyes of his muses, the surrealists play with words.”
✩ Warm winter color palette spotted at Pilkku (below)
✩ Another favorite of mine: folk made. Think volumes, original prints, color blocks (below)
Explore more from Japan: alohaloha ✩ ami amie ✩ atelier nuu ✩ BleuH. ✩ butler ✩ laugh&make ✩ ✩ manu mobiles ✩ mol ✩ rollers ✩
● Playtime meets Kodomono
This space launched in February 2015 and is dedicated to design for children. A curated collection of 14 brands showcases single products or small design collection.
Check them out: asukakoubou ✩ cosine ✩ h concept ✩ haqua ✩ laugh&make ✩ pipegram ✩ manu mobiles ✩ moqmo ✩ more trees ✩ sunaolab. ✩
I hope you enjoyed the read and discovered something new and inspiring! Till the next time…
Woooooow! Thank you so much Marie for this super report and pictures from Tokyo! I think we all want to go there right now…
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