I know that everyone is busy with Christmas. Decorating, menu planning and shopping. But when you are part of the (kids) fashion circus you get excited about something else too. New collections!
For one, the new collections for Spring/ Summer 2019 as well as a few pre-spring or even cruise collections will be delivered to stores as of now. We have seen the current stuff for a while and new pieces, colours, styles and more are so welcome.
And, in January the fair trade season will open and we will all meet again. And apart from lots of catching up we will also see what the designers came up with for next winter. Clap Clap! Exciting!
And one show that nobody in this business can miss is also the first show of the season: Pitti Immagine Bimbo.
It is the 88th edition of Pitti Bimbo and it will take place from 17th to 19th January 2019 in Florence, Italy.
My flights are already booked and I am so looking forward to it.
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Pitti Immagine Bimbo is constantly evolving and when reading through their news as well as press releases I think that at this edition the eclectic trend sections will shine even more. And they got more space! Now in the heart of KidzFIZZ you will find the athletic-metropolitan #ACTIVELAB as well as THE up-and-coming brands in The Nest.
Another growing part and in my eyes a very important one: The fair’s lifestyle section is also growing. Nowadays a very important part of the kids business. Because stores all go for experience and offer a concept that includes fashion as well as lifestyle. The Fancy Room doubles its numbers and spaces on the lower level of the Main Pavilion.
Altogether, we will discover 553 collections, of which 360 coming from abroad! In fact, Pitti Immagine Bimbo is becoming more and more international. Which is fantastic, inspiring and speaking for its value.
The Pitti Box is the main theme of Pitti Immagine Bimbo 88
A tribute to all the Pitti shows: To be a Surprise Box, ideas and innovations to open and switch from season to season, and to tell the newest vibrations of fashion and lifestyle.
So, we shall get ready for an “in-and-out of the box” multi-sensory journey, that will offer an experience with a high energetic-emotional rate, entirely outlined in an design-set conceived and edited by the lifestyler Sergio Colantuoni.
“The path of Pitti Bimbo will be marked by many “Boxes”, with which we want to involve our audience in a series of experiences curated by Pitti Immagine. They will be designed as a place of comfort and entertainment, but above all an invitation to meet and share ideas and suggestions, breathing in the unique energy of the event”. Agostino Poletto, General Manager of Pitti Immagine
Infinity Box
The special video art gallery where you can dive into The Pitti Box: a space that will offer a high visual-energy-emotional experience.
Park Box
In the square of the Fortezza da Basso, a large covered arena dedicated to sharing food, ideas and moments of relaxation.
Show Box
Ideal container for a talk program with the protagonists of fashion and lifestyle, and at the same time an original photo set to “shoot” and “get shot”.
Recharge Box
The most functional box, to recharge the batteries and to allow yourself moments of escape.
Silence Box
5 minutes of “switch-off”.
Out of the Box
Ten huge images located in ten strategic perspective viewpoints of the Fortezza da Basso. Ten looks at nature. Ten telescopes that come out and open onto the world. Ten photos chosen from the Reda archive. And through the extraordinary eye of reporters and artists, have captured the territories of Biella, New Zealand and Australia, underlining their beauty and harshness. Each of the images will focus on the deep bond with nature that man and society must preserve as one of the irresistible duties.
Video Box
The new behind the scenes digital art project of the promotional campaign of the trade show. Additionally, a viral video that tells the soul of contemporary children’s wear through the lens of The Pitti Box.
In short: This sounds awesome and I cannot wait to check this all out… see you in Florence!
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