P.O.P. Pitti Optical Power from 21-23 June in Florence

Pitti Bimbo 87

Pitti Bimbo 87

Next month I will be off to Florence again. And a visual and virtual spectacle will be waiting for me. Stripes that move, sway and cross again and again. The trade show will elicit new horizons of perception and perspectives on reality. A visual and virtual spectacle.

Because the theme for this summer is: P.O.P – Pitti Optical Power

No black and white in Fortezza da Basso but rather a kaleidoscope of full colour patterns to make living interiors playful and hypnotic between 21-23 June 2018.

The world of children’s wear will meet in Florence again and I am so curious to see what our kids will wear in summer 2019.
Pitti Bimbo in Florence is the world’s top kids fashion trade show. The kids wear business gathers to see new season’s trends, kids catwalk shows and to attend fabulous events and parties.

A lot of new exhibitors will show and the event schedule is packed. As usual!

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Pitti Bimbo 87

Let’s have a look at what is waiting for us:

+ The Monnalisa Garden Party
Monnalisa has a new location in the Sala delle Colonne and will be holding a Garden Party in the splendid Torrigiani Gardens at 7.00 p.m. on Thursday 21 June.

+ The debut of the Philosophy collection by Lorenzo Serafini.

+ MimiSol presents the summer collection “Un mare di fiori-A sea of flowers” with a multimedia installation curated by Mauro Balletti at 11am on Thursday 21 June.

+ From 5.00 to 7.00 p.m., Petit Bateau invites everyone to a cocktail party at the Società Canottieri Firenze on Thursday 21 June.

+ Also on Thursday: Guess Kids celebrates the new collection with a party in the city. From 6.00 to 10.00 p.m.

+ STYLE PICCOLI celebrates 10 years with an exhibition as well as strawberries and champagne.

+ DSquared2 takes part for the first time. On Thursday 21 June, a prom-themed dance will celebrate five years of the kids’ line and the birth of a new capsule collection.

+ 4 Catwalk shows this season: On Thursday you will see Children’s Fashion from Spain & #Activelab.
On Friday it is showtime for The Apartment & KidzFizz.

+ for all events and information please have a look at the NEWS site from Pitti

Pitti Bimbo 87

Check this:

+ #Activelab is getting bigger. The new research laboratory at Pitti Bimbo situated inside the Cavaniglia Pavilion. A layout with playfully feisty tones will welcome a selection of international brands that experiment with sportswear, street and activewear. Spheres that have cool connotations in the world of children. Find brands like: Bangbang Copenhagen, Barn of Monkeys, Gardner and the Gang, Iglo+Indi, Sproet & Sprout or Tiba + Marl.

+ On 2 July over 360 stands from Pitti Bimbo 87 will go online on E-Pitti.com! Making 2,000 products accessible to certified buyers for a period of 8 weeks only. There will be updated editorial content, trends for next summer as well as looks and mood boards to support the thematic areas.

+ THE NEST is back as well. An exclusive section of independent brands selected in collaboration with Little Pop Up Berlin. Situated in the lower floor of the Padiglione centrale. Brands include: Coco au lait, Liilu, Little Pushkin, Novel Walk or Upa and many more…

+ kid’s wear Magazine invites to discover the kid’s wear photo wall. A special photographic wall erected in its space inside the Fortezza. Here is the claim: “choose the animal that matches your lively spirit, take an amusing selfie and publish it on Instagram with the hashtag #kidswearmagazine_PictureMeWild. The best photos will be rewarded with a special crocheted “adventure companion”!


See you in Florence!

Pitti Bimbo 87

See previous reports from Pitti Bimbo.

Photos with children: Backstage of KidzFIZZ COLOR CARPET by Proj3ct Studio


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