Deep Purple is the colour of the year. At least for Israel’s kids fashion guru nununu. Adding a special colour to their collections for each season we are loving this beautiful shade of purple.

However, the alternative brand that is most famous for its blacks and greys decided to add a lot more pops of colours into their Spring/ Summer collection. And it is good!

Bright reds and pinks, green and blue. Mixed together! And, just quickly back to the deep purple – I think it is a wonderful gender neutral colour. Check this skull t shirt* for example and you know what I mean.

And to top it all off, they changed their lookbook style too. And it is a refreshing and welcome change…
Personally I think this highlights the clothes even more and gives it more movement and life. And lets the colours pop.
 

Effortlessly stylish clothes that are refreshing among all the vibrant hues and prints. This is kids fashion from Israel and since our stay in this fantastic country this winter I am even a little bit more in love. My travel report is coming very soon (I know some of you are waiting for it!).

Good selection in the UK via AlexandAlexa*. (You can find some pieces from their amazing collab with Tutu du Monde here as well)

By the way, my eldest has this pyjama set* and it is so comfy! She adores it!

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