“My name is Isabelle Norman Sällström, but I am called Isa.
I freelance as an graphic designer and illustrator and run this
printshop here from Piteå in the north of Sweden. I was born in 1981. Grew up as a “daughter of an interior design shop” and have always liked everything related to color, shape and design. After high school I studied design and illustration at Bergh Soc of communication while I worked as grapic designer at an advertising firm. I live in a sixtiesbuilding in Piteå with my husband David and sun Theo. When I was on maternity leave I started Isa Form as a small hobby project. I decorated a room in the basement, where I designed and packed prints in the evenings. Soon I quit my job and now I’ve been going strong since 2006 and still LOVE doing what I do.”

I do not recall how I found these prints but I know that they are COOL.
I love the fact that you can get them in different sizes as well as colours (choose from the colourmap). To personalise your very own print to fit perfectly into the room of the lucky receiver.
I actually like to give prints as a gift. New baby, birthday, Thank you… it is personal, it is different and (hopefully) will be kept for years.

My favourite is the floral world map which you can customise with a little head just looking like your child and place him/her wherever he/she is living in this big world!