Ígló&Indí´s founder Helga Ólafsdóttir tells us how it all started:
“One day I was going through piles of artwork my first born/daughter had created. There was one drawing that drew my attention in particular. It was a picture of two small creatures; a boy holding hands with his little sister in an open magical landscape. The little children were both wearing hooded coats as to seek shelter from the wind and the cold. There they were, independent, cosy and content in a world of their own. We named the boy Ígló and his little sister Indí.”

Her Nordic roots draw the focus on trendy styles as well as durability. Every piece of clothing needs to be practical and ever so comfortable.
“I encourage parents and children to play with our collection and be the creators and artists we all truly are.”

All pieces have clever and beautiful details such as ruffles, bows, elbow patches and prints. Every piece of clothing is carefully designed to be an ‘every day favorite’ using only exceptional fabrics to ensure maximum wear and tear resistance.

By the way:
Ígló&Indí has started a co-operation with the Icelandic-African aid organization ENZA by supplying them with designs and materials to create products for Ígló&Indí´s collection. ENZA´s mission is to provide skills training, which empowers underprivileged women to take charge of their lives, to provide for themselves and build a better future for themselves and their families.

PS: You can see my kids wearing Ígló&Indí here and here.