Good Morning! Today I have something rather special to show you. And I love the story behind it just as much as the collection.

Anchovy blends fashion with technology and creates clothes using their very own Anchovy app.
The Anchovy App turns your words into beautiful colour gradients. Founded by a Lithuanian family of Giedre Kose and Karolis Kosas created this inspiring label in 2016.

The collections are manufactured in limited editions by European artisans, blending modern technology with traditional craft.

‘We source only the highest quality natural fabrics such as pure silk that comes from a small mill in Italy, or linen weaved from fine Belgium yarns in one of the oldest factories in the Baltic States.’

Every collection is produced in small batches and consists of beautiful pieces for women and children. Embracing colours, geometric shapes and textile art.
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The current collection ‘Hiding from the sun’ is a feast for any fashion enthusiast. The shapes are outstanding! Very inspired by the sun, circles and hiding children. Comfortable and light linen clothing in a beautiful colour range for the best summer time.

‘In the era of constant interaction with technology, we aim to create meaningful things that are unique, beautiful and inspire to create.’

By the way – Karolis designed the app and it was their daughter Juka who was the first to try it. The duo loved the process and the patterns it created and decided to launch a fashion line using it by making it wearable. That is how the children’s clothing line was born. I told you – inspiring!

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