trade shows

raspberry plum

Paul & Paula attends many fairs during the year.

To meet people from the industry, discover new trends and brands and most of all to mingle with the industry. We like to share our finds and must haves!






The Pitti Special Click – Pitti Immagine Bimbo 89


Pitti Immagine Bimbo 89

Can you believe that in exactly 6 weeks I will be on my way to Florence? It really feels like I visited Pitti Bimbo just last week. But of course I am looking very much forward to it…

I love a good trade show, catching up, finding new brands and discovering trends and themes. Fun! Watching the catwalk shows (this year Portugal will prepare a show as well) is another favourite. Listening to the latest achievements as well as obstacles. And visiting some dear friends and giving them a cheer-leading moment if necessary.

And the theme of Pitti Bimbo 89 is called: The Pitti Special Click

(it is actually the theme for all Pitti Immagine trade shows)
The Pitti Special Click theme of Pitti Bimbo 89 sums up the energy that circulates around the Fortezza and suddenly finds a direction. Therefore the Main Forecourt of the Fortezza da Basso will once again be transformed through a set design curated by life-styler Sergio Colantuoni.The resulting spark is capable of producing an alchemy that is always different, a surge of energy and emotion it is difficult to stem. Along with the “X Factor” that decrees the success of every rendezvous, something that makes people come – and continue to come – to Florence to see, learn and understand.

What else will be new in June?

Creativity at Top with The Kid’s Lab!

A new exhibition project at the Top Floor of the Main Pavilion will be the biggest and most important change for the summer edition of Pitti Bimbo. It revolutionizes the fair’s exhibition spaces in homage to the most creative mood in children’s wear: here we go with The Kid’s Lab! Here you will find the different sections depicting the world of research onto kids’ fashion: KidzFIZZ, #ACTIVELAB, The Nest, EcoEthic and Kid’s Evolution. And with an innovative and colourful layout, designed by Storage Milano, it welcomes the brands and experiments with common spaces for special projects.

Here will also be space for The Extraordinary Library, a selection of talented international illustrators, photo exhibitions and “The Playful Living” space. I cannot wait to discover all of this!

Fashion newcomers:
Araia Kids, G-Star Raw, Jacob Cohen Junior, Lotto, Pinko and TiA CiBANi KiDS.

Lifestyle newcomers:
Seletti, Meri Meri with their famous partyware, stationery and other fun creations; and the latest ideas from the Danish cult brand Maileg.


Viale Filippo Strozzi 1 – Florence
20 – 22 June 2019
every day 9.00 am – 6.00 pm
last day 9.00 am – 4.00 pm

See you in Florence!

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Pitti Bimbo 88 recap and kids fashion trends for A/W 2019/20

Apartment show pitti bimbo

I will not even start by telling you how late I am with this recap. We better get straight into the topic, do not waste any more time and enjoy.

Because the last edition of Pitti Bimbo, back in January, and listed as the 88th was beautiful.

The Fortezza da Basso was turned into a junior fashion playground once again and one could pick up on the latest ideas for next season in a very inspiring way. A true start of the season, and a great opportunity to discover the key trends.

564 brands, intercepting all the latest trends and the future evolutions. And we need to note that the balanced mixture of luxury, chic, street and casual, of big names and newcomers is a must by now. Florence welcomes more and more independent, new and contemporary brands and it is a real win for everyone. And the people behind Pitti Bimbo have noticed this too and are looking into ways on how to accommodate the demand and tendency.

pero backstage

The research into styles that are modern and functional in terms of the new ecological and social sensitivities. The commitment to maintaining both quality and price and the ability to move around an international market that is interminably changing and transforming itself. This is the best possible response to a climate that, particularly in recent months, has grown darker, with a series of downward forecasts regarding growth, consumption and trade.

Raffaello Napoleone, CEO of Pitti Immagine

The theme for this edition: Pitti Box

Not in the box but thinking outside of it. Pitti wants to surprise, with its creativity, and its technical innovations. Therefore we were welcomed with different boxes. “The Infinity Box” is a video journey, “The Park Box” is food, “The Show Box” for filming and interviews, “Out of the Box” , the “Recharge Box” and “Silence Box”, to recharge batteries. In a whole – Pitti is a real surprise box!

Lifestyle section:

The lifestyle section was home to two very inspiring and beautiful installations that included some of my favourite brands. Personally, I think a show needs to offer a good lifestyle section because shops (on- as well as offline) are turning more and more into concept stores than fashion alone. The lifestyle brands that exhibited however, were a little disappointing. And cannot be compared with the selection of fashion brands. But they should be, because a shop is known for its selection. And a good buyer will also select the best of toys, gifts and decor.


161 brands out of the 664 were new to the show. Nununu for example showed for the first time. Or Theophile and Patachou from Belgium or Hape Toys. Apocalypto showed in The Nest as well as Hannah & Tiff. And many more…

il gufo 2020 winter

The Shows:

Il Gufo made a comeback at Pitti and produced a wonderful show at Stazione Leopolda, an old train station. Il Gufo works with traditional and authentic techniques in their factories in Italy and we can look forward to a comforting and very chic winter!

My favourite, again, was the show from the Apartment section that included Piccola Ludo, Le Mu, Velveteen, Raspberry Plum and Pero. A magical show that had a reconstructed building on the ground, which became visible thanks to a wall of giant mirrors. (please see the first image of this article!) Crazy good!

kids fashion trends

Kids Fashion Trends for Autumn/Winter 2019/20:

Little rock divas

Romantic meets urban contemporary chic meets sporty. Unexpected mix and match of sporty and glamour and something I can really get the hang of. It is interesting, fun and adaptable. Sweaters with strass appliqués, a bold and bright colour palette, fur vests, and velvet jackets. Added some oversized pieces and knitwear. Yay! For the little stylists out there…

Active wear meets elegance

Following the trends of adult fashion we are seeing a focus on athleisure fabrics. Definitely very comfortable and with today’s technique they can easily be adapted to an urban function and style. Down jackets, sweatshirts in all shapes, colours and textures you can imagine. The key item! Next to sneakers, which are also seeing more and more glam accents.

Chic dresses

Craft workmanship, original designs, timeless clothes, elegance have never been away. But they are getting more attention again. You can find more and more retro inspired dresses, finely pleated skirts, sweet collars and balloon sleeves. Together with appliqués, sequins, and embroideries for the extra details.


Not the first time that I have this on the trend lost but it still needs to be mentioned. Parents are looking for sustainable fashion, gifts and everything. Brands are reacting and we do not need to sacrifice on style when looking for an ethical brand!
A green mindset is increasingly present in the collections and brands invest in the health and future of our children.

Trending Colours:

Pink continues to be a favourite.

Purple. Ultra Violet is the colour of the year and has probably influenced this colour choice. Seen a fair bit of pink/purple mixes.

Green is staying as well. It was already trending this past A/W. Also represents the active market, I mentioned above.

Warm yellow – a great colour for Autumn if you ask me. I have seen some lovely jackets in that shade and I love them.

Trending fabrics and prints:

Fleece is THE trend of the season. After fake fur, fleece jackets, jumpers and more are everywhere.

Checks – maybe my move to London changed my sight but overall I could sense some strong English influences in the collections. And then especially checks. Heritage plaids, tartans and lots of checks.

Slogans are back!

90’s influences with track fabrics, blocked colours and straps.

Velvet, especially for the chic collections and occasionwear but also adapted into the more sporty collections. Very interesting!

Girl Power:

Starting with Barbie turning 60 this season and their slogan: “You Can Be Anything” to fight against stereotypes.

Image credits:
Il Gufo: @indigitalimages
Raspberry Plum / Show finale / Pero: Giovanni Giannoni
Pero backstage: Eeva Suutari

Pitti Bimbo 89, from 20-22 June 2019

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Pitti Immagine Bimbo 88 and all the news

Pitti Immagine Bimbo 88 and all the news
I know that everyone is busy with Christmas. Decorating, menu planning and shopping. But when you are part of the (kids) fashion circus you get excited about something else too. New collections!
For one, the new collections for Spring/ Summer 2019 as well as a few pre-spring or even cruise collections will be delivered to stores as of now. We have seen the current stuff for a while and new pieces, colours, styles and more are so welcome.

And, in January the fair trade season will open and we will all meet again. And apart from lots of catching up we will also see what the designers came up with for next winter. Clap Clap! Exciting!

And one show that nobody in this business can miss is also the first show of the season: Pitti Immagine Bimbo.
It is the 88th edition of Pitti Bimbo and it will take place from 17th to 19th January 2019 in Florence, Italy.

My flights are already booked and I am so looking forward to it.


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Pitti Immagine Bimbo is constantly evolving and when reading through their news as well as press releases I think that at this edition the eclectic trend sections will shine even more. And they got more space! Now in the heart of KidzFIZZ you will find the athletic-metropolitan #ACTIVELAB as well as THE up-and-coming brands in The Nest.

Another growing part and in my eyes a very important one: The fair’s lifestyle section is also growing. Nowadays a very important part of the kids business. Because stores all go for experience and offer a concept that includes fashion as well as lifestyle. The Fancy Room doubles its numbers and spaces on the lower level of the Main Pavilion.

Altogether, we will discover 553 collections, of which 360 coming from abroad! In fact, Pitti Immagine Bimbo is becoming more and more international. Which is fantastic, inspiring and speaking for its value.

The Pitti Box is the main theme of Pitti Immagine Bimbo 88
A tribute to all the Pitti shows: To be a Surprise Box, ideas and innovations to open and switch from season to season, and to tell the newest vibrations of fashion and lifestyle.

So, we shall get ready for an “in-and-out of the box” multi-sensory journey, that will offer an experience with a high energetic-emotional rate, entirely outlined in an design-set conceived and edited by the lifestyler Sergio Colantuoni.

“The path of Pitti Bimbo will be marked by many “Boxes”, with which we want to involve our audience in a series of experiences curated by Pitti Immagine. They will be designed as a place of comfort and entertainment, but above all an invitation to meet and share ideas and suggestions, breathing in the unique energy of the event”. Agostino Poletto, General Manager of Pitti Immagine

Infinity Box
The special video art gallery where you can dive into The Pitti Box: a space that will offer a high visual-energy-emotional experience.

Park Box
In the square of the Fortezza da Basso, a large covered arena dedicated to sharing food, ideas and moments of relaxation.

Show Box
Ideal container for a talk program with the protagonists of fashion and lifestyle, and at the same time an original photo set to “shoot” and “get shot”.

Recharge Box
The most functional box, to recharge the batteries and to allow yourself moments of escape.

Silence Box
5 minutes of “switch-off”.

Out of the Box
Ten huge images located in ten strategic perspective viewpoints of the Fortezza da Basso. Ten looks at nature. Ten telescopes that come out and open onto the world. Ten photos chosen from the Reda archive. And through the extraordinary eye of reporters and artists, have captured the territories of Biella, New Zealand and Australia, underlining their beauty and harshness. Each of the images will focus on the deep bond with nature that man and society must preserve as one of the irresistible duties.

Video Box
The new behind the scenes digital art project of the promotional campaign of the trade show. Additionally, a viral video that tells the soul of contemporary children’s wear through the lens of The Pitti Box.

In short: This sounds awesome and I cannot wait to check this all out… see you in Florence!



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Meet me at The Family Circle!

The Family Circle

In two weeks time I will be in one of my favourite cities – Hamburg, Germany. The good reader will now think – what, wait… Hamburg… I thought you will be in London then. Well, nearly… we will move the week after. You know, no biggie. Haha…

But back to Hamburg… a really cool new concept called THE FAMILY CIRCLE – THE NEW POP-UP EVENT FOR FAMILIES will take place for the very first time. And even so it says pop up, it is really so much more!

And what will I do there?

One of my favourite things – I will create the Trend Space for the event. And in this case I will install, prepare and decorate a complete children’s room. And there is one thing I can already tell you: It’s gonna be amazing!

Yeah, I am normally not somebody who likes to brag but since I know all the cool stuff that will go into the room… it is going to be awesome! So, if you are in Hamburg or around, I would love to see and meet you there…
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the family circle

What else is happening at the Family Circle?

On October 20 and 21, 2018, The Family Circle will take place in the Dome of Hamburg. Here, you will discover the most beautiful and innovative children’s and family trends in the fashion, interior and food segment. And you can shop them directly at the event!

The event comes with a ticket but includes a HUGE program for children and parents as well. Meaning you can literally spend the whole day here and explore, shop (think about gifts – Christmas is not that far anymore) and have fun.

You can join work shops (flower crowns anyone?), lectures (about breastfeeding for example), cooking corners, a yoga session or craft sessions with your little one. Have a look at the full program and get inspired!

Founder Nadine Jung, a mum of two, curated the event to the last detail: “We have products that bring joy, as well as innovations and heartfelt things that make the new life as a family even more beautiful. “

Especially for the little ones:

On Saturday and Sunday children can enjoy the ‘Kids Creative Area’, that bursts with 100sqm of creativity, fun and games. You could even leave your children in the hands of the professional nursery teachers at the area and go for a stroll and discover the shops. Or, even better, hop over to the beauty space.

Beauty Space for  Mums & Mums to be:

I am secretly hoping to have a free minute over the week end and jump in here for a moment. Ha, so in case I am not at the Trend Space you already know where to find me…
What can you do here? There is the Hair & Make up bar by Nova Hair Studio and a Styling Studio by Anna Wolfers by Goldig. Benefit will open their Glow Bar and Bella Pele wil do Make Up Fresh Ups and give Skin Care tips for mums to be and mums. And yes, it is all included in your ticket!

All details:

When: 20th and 21st October, from 10:00 to 18:00
Where: The KUPPEL, Luruper Chaussee 30, 22761 Hamburg
What: 100 handpicked brands, experts and services in a beautiful location under a tent roof
Tickets: here

See you there!


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After the trade shows article – thoughts and so…

After the trade shows article - thoughts and so...

On my private Instagram I did a poll yesterday. Asking if my readers would generally like to see more personal posts here (with 98% who clicked on YES I think that is a clear message!), I then asked what kind of personal posts we are talking about. (you can still join if you like and leave your reply there)

And one answer was ‘your thoughts and ideas’. That is a wide stretch of a topic but it reminded me that I wanted to write an article to summarise the trade show season. Talk a bit about the things I have heard, discussed and of course witnessed. There is no deny that things are changing fast these days….

And give you my two cents as well.
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I love visiting the shows. Catching up with everyone, discovering new collections and brands and making out the trends. Listen to designers, shop owners and their needs. But lets just have a look:

Designers agree that the pattern of consumption has changed. A lot! The market is moving fast and people expect a complete new and fresh collection for every season.
And that is exhausting. Especially on the long(er) run. And this fatigue I could feel. A lot! Brands that showed their new S/S collections for 2019 will go home after the shows and immediately tackle the A/W for 2019/20. Especially people that are in the business for a little while are tired. And tired means that it is difficult to be inspired, to move forward and to follow the quick rhythm. Skipping a season is a dangerous project that you may survive but very well may not.

You probably wonder what about the basics?! Yes, people do need basics but the reality is: They buy them from the high street!

And to be even more honest. Not only that. We talk a lot about production and organic and the new group of parents (so called millennial’s) are very keen to know how things are made and so on. But not everyone is and the high street has really caught up when it comes to modern designs. You literally do not need to pay 50bucks for a cool t shirt. Quality and everything not included of course, but if it is just about the cool factor you can find your stuff in the big international shops. And here again, these brands are able to drop collection after collection throughout the whole year. You can visit some stores every two weeks and find something new.

Another big thing is the uncertainty of how things will change further. Shops are closing, cash flow is limited and there are only a very few brands that can survive for a short while with open bills and less retailers.

I mentioned the whole online shop business in my earlier post. Shops are closing! This may help to regulate the whole market a little but overall everyone really wants more help to put sales seasons in place. Or the whole Asian buyer scene that still shops huge amounts under the radar and who are the only reason some shops still exist. Rules and laws are needed!

Another sensitive point is the whole ‘no budget’ story. Nobody has a marketing or PR budget anymore. Instagram makes a lot of brands believe that they can do it themselves and this might even work for the moment. But I truly wonder where this will go in the long run. I am not in the adult fashion business (at all) but I do notice that the top brands never stopped having their ads in the well known print magazines for example. Well selected and I guess the sales of print ads has changed there too, but they do advertise. Why? To make sure that their brand is seen and that it stays ‘alive’. Keeping the image of your brand in the mind of people. Like I said, for now some may do ok, but Instagram will not be there forever and is actually already changing (heard those complaints too!). And since nothing is for free, no marketing budget might very well mean that your name is not known by potential clients.

What else?

Playtime Paris needs to find a solution for their summer shows. The heat was unbearable and when literally everyone you talk too is about to have a melt down because of the heat: Something is wrong. We heard about the eco building and the ‘no aircon possible’ thing but really – do something. Nobody can expect that you stay focused and spend your budget in a building with 40C. Impossible! Ideas? Fans?! Give each boot a big fan, as a starter. Put some in the press room too.

Another thing I will never understand. You go with your brand to a trade show which means that you did spend a good amount of money (and time) to get there. Why don’t you get the most out of it? I am always going to the shows when the doors are opening so that it is not too busy. There was one particular show where people would sit on their chairs and literally do nothing when people would walk by. Nothing! No smile, no hello, no standing up and asking if you are interested to know more. Even when you approached to touch a garment or see a detail. Nothing! Aehm!? I do not get it… and I do believe that you just never know who you might meet. (especially since you decided to go and show your brand, S H O W it!)

And I envy all you brave people out there in this business. It is not easy, it is hard work and it does ask a whole lot of dedication. I always love to see when brands connect with each other. Because you can gain so much from exchanging and knowing that you are not alone with your ups and downs. I would love to see this happening more and try my best here and there to connect people. They very often thank me for that afterwards.

To finish off: Expect optimistic collections for next summer. Sporty influences, primary colours and happy as well as motivating prints and messages!

Thank you for listening and I am very happy to hear your thoughts as well. Comment below or drop me a line. I am looking forward to it! xxx


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