The people behind the online stores {part seven}

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Your name and age: Daniela/ don’t want to tell :)

Where do you live: I live in Lisbon, Portugal, but I am actually from Vienna, Austria.

shop: Loja dádá  (eco kids fashion)

What did you do before you started the shop:
Before I started the shop, I worked as an IT/web consultant, building websites and so on. In fact, I still do.

And how did you get the idea to open an online shop:
The shop was a project of mine that came to my mind during my maternity leave, from the fact of staying home a lot, and also from my still lasting love for the internet and for all online activity, including online shopping.  Nowadays, my husband helps out at the shop, as it is quite hard to have a regular job and do everything else by myself. This is why my shop is only slowly growing, but new things are on its way.  My shop has just been launched last May, and therefore is still very new. I am improving it right now, I am in the process of translating it, implementing online payment options and promoting it. I am also increasing the number of brands I sell: next summer, I will be able to sell bobo choses, kids case, mini rodini, as well as my favorite la queue du chat,  and some basic collections that I will have available all year around.  Things will not stop there, so look out. With a little help from Peggy (great motivator!), I will even try to do everything quicker than scheduled.

How do you choose the products and/or collections you sell: I chose the collections from browsing the internet, from looking at other shops I find inspiring, from searching and searching and reading and seeing, and well, from places like your blog, Peggy  When I will “get” more time, maybe I will start visiting trade fairs.

The first thing brand I ever chose was La Queue du Chat, I found it while I was pregnant and on vacation in Italy, I saw this lovely shop in Venice and I took a picture of a striped dress with trousers (enclosed).

I am in this picture too, pregnant with a camera in my hand!

What is the most fun part of this adventure:
All of it is fun, but also a lot of hard work.

What do you think will be the next trend: I don’t know! I don’t follow trends so much, I buy the things I like most. And I also try to buy things that are not always easily available at local shops: like nice collections made of organic cotton, black baby clothes, dark baby clothes…(clothes we would like to wear too, as adults)….Colorful baby clothes (as opposed to pink and pale blue) etc.

{Thank you Daniela!}

http://www.pauletpaula.com/
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