27.02.17

Soft Gallery S/S 2017

Soft Gallery S/S 2017

You know Soft Gallery is really one of my favourite brands. The quality is amazing. The prints are spot on and full of details. And yet the last time I covered them was back in 2014! And I know why. As much as I love their style, philosophy {inviting interesting artists for each of their collection for the great art prints!} and everything, I always found their look books {…} a little boring. {yes I said it out loud}. Studio shots. Perfectly done of course. High quality. Good styling. Just a little boring and often it felt the seasons looked the same.

B U T with the new Soft Gallery S/S 2017 collection came a real cool lifestyle shooting!

A collection inspired by all the beauty of Latin America. Called ‘Rise and Shine’ is made with a tremendous amount of passion and humor stirred into a cocktail of sweet irony.
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