Smalls – everyday Merino basics for kids


Let’s talk about essentials. Basics. Garments that are made to be functional and stylish. I ran into Cat from Smalls during CIFF in February and we had a very lovely conversation.

About wool, high quality basics and how these two can be stylish as well. Because this is what I noticed immediately when I looked through the rails at the fair: Smalls took the ‘essential garments’ to another level and made them in beautiful colours and really modern cuts.

The brand launched in 2014 and was created by Cat Pharo and Emma-Jane Adam, both British, New Zealand-born parents-of-three.  They identified a need in the market for high performance yet fashion focused and beautifully crafted merino essentials.

Why merino? Cool when it’s hot, warm when it’s cold!

And: It is machine washable, super soft, breathable and it is thin.

Thin? Yes! Perfect for layering and for free playing… no need for chunky sweaters to stay cosy…
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