09.03.16

Playtime Tokyo F/W 2016-17

Playtime Tokyo
Illustration by Anne Laval

Greetings from Tokyo!

I am here to report on the 14th edition of Playtime Tokyo, which took place at the end of February at Belle Salle Shibuya. Over 230 brands were gathered to present their fall/winter 2016-17 collections and among them were even more labels from Japan than at the last edition! Other countries represented were: France, Italy, Spain, Denmark, UK, Ireland, Germany, Poland, Finland, USA, South Korea, China and Australia.

The theme of the season? MARVELOUS. Let me bring you for a tour at Playtime Tokyo!

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Playtime Tokyo
At the entrance of the tradeshow…

 

● Enter Abi’s fairyland by Abi Loves and Akiko Kawamura
Abi Loves Atelier goes from classic books story telling to 3D animation by BBMedia with graphic artist and writer Akiko Kawamura, who authored the bilingual (EN/JAP) series of books with Apollo the dog and Char the cat. The open space had a beautiful mural illustration on the Winter Wonderland theme.

Playtime Tokyo
Playtime Tokyo
Playtime Tokyo
Playtime Tokyo

 

● TREND SPACE 1: Frozen Landscape by Aurelie Mathigot
By far my favorite trend space, as it included a stunning embroidery work coupled with pieces of wood, ceramic and crochet. I found the textures and details very inspiring and poetic, I am sharing a few photos here below:

Playtime Tokyo
Playtime Tokyo
Playtime Tokyo
Playtime Tokyo
Playtime Tokyo
Playtime Tokyo

 

✩ Below, Little Sophia 203’s Children’s of the Forest collection preview…

Playtime Tokyo
Playtime Tokyo

 

✩ A preview at Luisa & La Luna’s Fringed Landscapes collection (below).

Playtime Tokyo
Playtime Tokyo

 

Below, the soft & warm 100% baby alpaca knitwear pieces by Little Llama
Playtime Tokyo

Explore more from Japan: bee&beaus ✩ muu muu ✩ nunu

From Korea: dinuilike a scribble ✩ Little Nuu ✩

 

● TREND SPACE 2: Winter Wonderland by Kaori Kato
Kaori Kato has been developing her art practice through paper folding and by creating organic sculptural forms and mixed media installation. Her origami dress and head-piece were marvelous indeed!

Playtime Tokyo
Playtime Tokyo

 

✩ Print and patterns, and delicate embroideries at Bonheur du Jour (I am a fan!)

Playtime Tokyo
Playtime Tokyo
Playtime Tokyo
Playtime Tokyo
Playtime Tokyo

 

Explore more from Japan: arch&linebleu azurchamny ✩ d.fesense ✩ laladresspanpantutu

 

● TREND SPACE 3: Surreal Utopia by David Takahashi

At Playtime Tokyo, David brings his own vision of what a De Chirico garden would be. Under the eyes of his muses, the surrealists play with words.


Playtime Tokyo

✩ Warm winter color palette spotted at Pilkku (below)

Playtime Tokyo

 

✩ Another favorite of mine: folk made. Think volumes, original prints, color blocks (below)

Playtime Tokyo
Playtime Tokyo
Playtime Tokyo
Playtime Tokyo

Explore more from Japan: alohaloha ✩ ami amieatelier nuu ✩ BleuH. ✩ butler ✩ laugh&make ✩ ✩ manu mobilesmol ✩ rollers ✩

● Playtime meets Kodomono
This space launched in February 2015 and is dedicated to design for children. A curated collection of 14 brands showcases single products or small design collection.

Check them out: asukakouboucosineh concepthaqualaugh&make ✩ pipegram ✩ manu mobilesmoqmomore treessunaolab.

Playtime Tokyo
Kodomono space

Playtime Tokyo
Tabell Kitchen

I hope you enjoyed the read and discovered something new and inspiring! Till the next time…

 

 

Woooooow! Thank you so much Marie for this super report and pictures from Tokyo! I think we all want to go there right now…

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