One of the biggest questions these days is: Should one start a new brand, blog or xxx {insert what comes in your mind first} with a market that is so over saturated. A market that produces lots of similar items, messages and copies.
The answer is: Yes – you should.
If {there is always an IF} you have something new. Something fresh. Something surprising.
Please do not bring us more printed leggings and monochrome prints. Bring us something fun, functional and well made.
And this is exactly what mother-daughter duo Yuki and Yuriko Oshima did. They created OWA YURIKA – a fresh perspective on children’s wear.
Sleek lines, a terrific colour palette and cool cuts! {those jackets!}
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The London-based brand was born in 2015. Combining London’s cutting-edge design aesthetic with high-quality Japanese manufacturing. Top notch fabrics and great attention to detail.
The current A/W 2016 line is their debut collection. Find a great mix of practicality and durability. Combined with the famous clean finish of Japanese clothing.
‘Yuki and Yuriko feel that modern parents who appreciate innovative designs for themselves would want to dress their children alike. Unique clothing without making their daughters appear forcefully girly. They can instill confidence in them by dressing them with originality. And encourage them to embrace girlhood in an individual way.‘
My favourites are their coats. They are so pretty and I love the details. Like the beautiful buttons or this cocoon shaped poncho. The navy coat has a cool red lining and looks very chic.
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