Owa Yurika


One of the biggest questions these days is: Should one start a new brand, blog or xxx {insert what comes in your mind first} with a market that is so over saturated. A market that produces lots of similar items, messages and copies.

The answer is: Yes – you should.

If {there is always an IF} you have something new. Something fresh. Something surprising.

Please do not bring us more printed leggings and monochrome prints. Bring us something fun, functional and well made.

And this is exactly what mother-daughter duo Yuki and Yuriko Oshima did. They created OWA YURIKA – a fresh perspective on children’s wear.

Sleek lines, a terrific colour palette and cool cuts! {those jackets!}
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