Mademoiselle à Soho is a dream. A dream of wool, perfect silhouettes, layers of gorgeous colours and soft garments.

Garments to run around, to be chic, to be a child and to show your personality.

Alexana, founder and designer of Mademoiselle à Soho…

… grew up in a family of artists. Raised in a place full of imagination, fantasy, costumes and fairy tales. And with two grand-mothers that handmade clothes for her and her sister. Watching them making the clothes and dreaming to be able to do the same one day.
Mademoiselle à Soho combines Alexana’s roots – French design, American comfort and Romanian craft. The line is produced in Romania, in a family owned sewing shop. The natural fabrics are made in Europe and handcrafted with care. The knits are hand made by passionate grannies from Italian yarns. Every piece has its story.

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When I first discovered the brand I felt like I could feel the authenticate ‘touch’. The hand made and unique flair that every piece has. It is very special and once again – a big reason why I am so fond of small brands.

As a big fans of cute little vests my favourite pieces are the long cardi and the loop vest. So versatile and great to keep the kids warm but let them move around easily and free.

The collection is available here.

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