“I want my designs to awaken emotions, tell stories and evoke memories,” says Verena Wondrak the woman behind Hilda.Henri.

Hilda.Henri is a premium children`s fashion label from Vienna dedicated to sustainable children`s couture made from milled loden, all made in Austria.

Milled loden so far has primarily been used for traditional clothes from the Alpine regions and Verena
intends to breathe new life into the fabric with her designs and giving it a fashionable focus.

The designs are inspired by old handcraft traditions, enchanted buildings and the magic of childhood but come in vibrant colours and colour combinations and lots of details such as wool braids, mother of pearl buttons, embroidery and knitted cuffs.