trade shows

raspberry plum

Paul & Paula attends many fairs during the year.

To meet people from the industry, discover new trends and brands and most of all to mingle with the industry. We like to share our finds and must haves!







Impressions from Pitti Bimbo June 2017 – day two

pitti bimbo kokori

Day two started with a brunch. Set in a beautiful private garden and held by Roberto Cavalli. The collection was presented throughout the garden and it really looked very special. I went with my good friend Dimitra from Little Pop Up because we wanted to discuss and brainstorm a few ideas for future projects as well.

Kids fashion, good food and interesting conversation – what could be a better start of the day?

Here are some impressions from the Roberto Cavalli brunch:

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Impressions from Pitti Bimbo June 2017 – day one

dolce & gabbana kids
Today, one week ago, Pitti Bimbo opened the doors. I arrived on Wednesday afternoon and had a little time to walk through Florence. It was very hot {quick a difference when flying in from Sweden} and beautiful. If you have never been to Florence, please put it on your travel list. It is a must.
The evening I spent on a terrace overlooking Florence with good food and great company. The perfect start.

The next morning I made my way to the fair, walking through the little streets and going through the list of people, brands and shows I want to visit in my head. Work mode!

This years theme for the fair was Boom, Pitti Blooms. Inspired by the energy and beauty of flowers that blossom like new creative ideas.

You could see flower installation and goodies everywhere. Very pretty and so good for the mood. All staff was dressed in cool clothes and shoes especially designed for the fair. {have a look}

Today I will share my first day in pictures and take you a bit with me. What I saw, who I met and so on.
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CIFF KIDS Spring/Summer 2018 – lifestyle brands


Yes, the trade show season is just around the corner. CIFF KIDS in Copenhagen, will take place from August 9th until August 11th. Find the show at Forum Copenhagen and discover 300 exhibitors from Scandinavia and the rest of the world.

Oh, and I will be there too. Let’s meet and have a drink if you are around!

Today I would like to introduce you to 5 brands that will exhibit in the lifestyle area. That area was introduced to CIFF KIDS in 2015 and grew lots since then. And I love it. I think the general trend is going towards concept stores and it is logic to include both sides {fashion & lifestyle} at the fair.

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Pitti Bimbo – 22 – 24. June 2017

pitti bimbo

Today in one month Pitti Bimbo will open it’s doors again. I had such a good time and show in January that I am very much looking forward to this edition. Of course I am always curious to see the new collections, run into friends and catch up with people from the industry, another lovely part is: Florence. Florence in June!

I cannot wait and really hope to see some of you at Pitti Bimbo next month.

Let’s have a look what will await us at the Fortezza da Basso and where you will see me for sure. One thing I really enjoyed at Pitti is that instead of one big hall you have several smaller {and not so small} buildings that are dedicated to different themes.
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Thank you!


What a start into the New Year. Boom! I like a good start. Fresh, inspirational, powerful and full of faith.

After I missed all the shows last summer because of our road trip and ‘only’ did CIFF KIDS last winter because of the baby, I decided to go 300% this season.

Starting with Pitti Bimbo in Florence {my first time}, 5 days later I was off to Playtime Paris and after a very quick pit stop at home I went to CIFF KIDS.

Intense yet very awesome. Meeting old friends, connecting with new. Catching up with brands, shop owners, agencies and, of course, other bloggers and journalists. Many very interesting conversations happened and for the first time I realized that Paul & Paula is really old. Haha! We are turning 7 this year in May.

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