Playtime Paris


Playtime Paris trends and more

Moodboard Break the rules
Just a  few more weeks and it is Playtime again! {4.-6. July to be precise}

Oh I cannot wait… if you are into kids fashion {as a blogger like me or a shop owner, designer or or or} this is the place to be.

Discovering what our kids will wear next year, meet and chat with the people behind the brands {one reason Playtime is just my favourite show – you really meet the designers}, chat with friends and and and… a great mix of work, social life, fashion, trends and lots of fun.

This summer there will be 470 brands showing. That is a lot but thanks to the careful selection you can be sure to see more eye candy than you can probably handle. I am especially looking forward to discover new brands and for the first time in Paris are: Anne Kurris, oaks of acorn, little mashers, omibia and many more…

In the decor section you will find for the first time a new presentation space dedicated to design. The Design Tables will welcome established brands proposing single products or small design collections.

The maternity section will move to the beautiful pavilion opposite the main building. {South entrance} There will also be a trend space {by Aurélie Mathigot} and I think I will have a little sneak. This department actually gets better and better!


I am also happy to share with you some hot news. Paul & Paula got hands on the Winter trends 2015/2016:

Since the very beginning, the Playtime trade show has explored and analyzed the evolution of fashion in the children’s universe. For the upcoming 2015/2016 fall season, we have identified three main trends, based on the theme of “board games.”

First, with the “Let’s break the rules” theme, {top picture}  a spirit of rebellion will waft through the season.

Inspired by street art, social media and electronic media, this trend is resolutely urban. Rebellion in a soft and humorous way, through clothing with messages. The key pieces are the teddy or the bomber, with a cap and sneakers, t-shirts and “tagged” sweatshirts. Look for bubble-gum colors like tangerine, turquoise and lemon.


Moodboard Welcome to the club
With “Welcome to the club” inspiration clearly comes from the codes of the bourgeoisie and high society.

Look for the classics of children’s wardrobes, like a blazer, a pussy bow blouse, a beret or loafers. Fabrics evoke opulence, like velvet & silks. Colors are dark, like a reddish-brown marsala, blueberry and inky navy blue, but also shiny, like bronze. For the prints, it’ll be all about classics like herringbone and Prince of Wales checks, combined with patterns inspired by butterflies and feathers.

MoodBoard Cultivating a team spirit

Finally, the “Let’s build a team spirit” theme is all about going back to the roots; to simplicity.

This is a trend soaked in nostalgia, and the fabrics are natural and comfortable, like ethnic wools, flannel, denim or felt. Colors are duller and more neutral, like taupe, slate, ash or khaki. The key pieces are overalls, a pinafore, clogs and suspenders.


Moodboards by Julie Malait, who is also the talented lady who curates the fantastic trend spaces at the fair!




Playologie {an interview}


As a follow up to my post about Playologie, I am happy to share a little interview I had with Sebastian, one half of the Playtime / Playologie team:


Paul & Paula: I understand that Playologie is a showroom as well as an ordering tool. What do buyers use it most for?

Even though Playologie is still very young, there’s already a good balance between the use as an ordering tool – following a direct invitation from a brand – and the « surfing » to discover new lines from all over the world.

P&P:From my experience I see that buyers place less and less orders at the fair itself. Mostly because it is too overwhelming to decide on your selection and also to calculate and keep other brands in mind. Would you say that Playologie is taking over from this point?

Indeed when you go to a show with hundreds of brands, it’s almost impossible to make the right decisions in three days, unless you know exactly what you want, but then you’re missing what a show really is about, which is discovering new collections, getting a good feel of the trends, talking to other professionals and making contacts that will help you grow your business. In that context, Playologie is the ideal continuation of a trade show, it enables buyers and brands to pursue the commercial relationship online and allow them to focus during the show on what is essential and can not be done elsewhere.

P&P:And also can Playologie help buyers to plan their budgets and strategically buy collections?

Well, each country and market is different and each shop has its own needs that we don’t know of. However, having a global view of all collections and centralizing all orders is the most efficient way to buy collections and plan one’s budgets. And for someone who wants to work this way, Playologie proves to be a great strategic tool that has been missing until now.

P&P:What is the feedback you get from the shops and buyers?

They seem to find it both efficient, quick and user friendly. We’ve also had a great feedback from the immediate deliveries section where they can order collections all year round.


P&P:Any future plans you can share with us?

In the next six months we’ll be taking Playologie to the next level and make it a tool that helps brands manage their entire collections from A to Z, from creation to shipping so they can work anytime from anywhere in the world!

P&P:And a very different question to finish off but I would love to ask somebody who knows the business so well: Where do you think the whole kids fashion industry will go? It has grown so much over the last years…

It has also already started shrinking to a more reasonable level! Such as in women’s fashion, there has been a growth that was above the capacities of the actual market. Quite a few brands are suffering from the lasting crisis, many have disappeared, but new ones have also come up with different approaches.
The growth in production and creativity of bigger chains of stores is undoubtedly forcing the smaller brands to be more creative and inventive than ever. One has to come up with new ideas all the time, which eventually might be a good thing for the final consumer.


Thank you Sebastian!


. : : Playologie : : .


Welcome new contributor – Marie from Tokyo

Marie Maglaque

So so happy to introduce you to Marie, my new contributor here on Paul & Paula.

Marie is originally from France and an accessory designer and party planner but also a nomad {just like me} who currently lives in Tokyo, Japan with her 2 kids and husband.

To be honest I do not recall exactly how I met Marie {do you Marie?} but it must be because of our blogs. Big world can be so small. We also managed to meet once at Playtime and I remember this crazy looking phone number calling me. A Japanese one to let me know that she waited on the other side of the fair…

Marie is such a cute and warm and sweet person. We kept in touch via e mail and social media and one day I just asked her if she could imagine to report a little about Japan and what is going on with kids fashion, design etc… there are gorgeous things but often it is hard to find them. Many brands do not even have a website and if they do, in Japanese only… hard to navigate for me.

Buuuuuut Marie said yes…. I am so happy because me too I am so curious to see, read and learn more from this part of the world.

Today I will also share a big report Marie did on the last edition of Playtime Tokyo! Stay tuned… lots of goodies!


Please discover Marie’s work here and her blog here.








You know how much I like to go to trade shows. Discovering the new collections, new brands {especially} and catching up with friends and many people I usually communicate with via e mail. But then I am a blogger and I pick the pretty stuff I like. I take pictures, I chat and I have fun and then I report back to you :)

… most other people go because they need to decide what they will buy for their shop.

And as lovely and pretty everything is, this is hard… the bigger the fair, the better the fair… the harder… many many things, budgets and the hope to know what will sell. Tough right?!

This is were the duo Sebastian & Marie, the founders of the Playtime fairs, got a brilliant idea:

Playologie – the first online trade fair for children’s and maternity universes.

“Playologie is the first online B2B trade fair for the children’s and maternity universes. It is a secure work platform that will allow both buyers and brands to work together in a more efficient way. Playologie is conceived to benefit all buyers and brands working in the children’s and maternity sectors.

For brands, Playologie offers the possibility of instantaneously reaching out to all markets and marketing their collections 7 days a week and 24h a day via the Web and an iPad app.

For buyers, Playologie gives free access to some of today’s best collections and allows them to manage orders at their own pace and, for many of them, in their own language (available in 6 languages: Russian, French, English, Japanese, German an Spanish).”
Of course nothing can really replace a visit to the fairs. See, touch and connect with brands is crucial but as mentioned, the shows are busy, your head is buzzing and keeping on overview is not easy. Even less when you need to decide what you want to order! You can see this as a complementary tool that will help saving time, placing orders afterwards or even before and managing them.


Playtime trade shows introduce Playologie from Playtime Paris, Tokyo, New York on Vimeo.

It is free to join as a buyer and believe me, so good to get home and log in and double check on the pieces you wrote down as favorites and mix and match with the rest you have on your notepad…



.:: Playologie ::.



Playtime favourite: Milapinou

Paul&Paula blog: Playtime Paris // milapinou
Paul&Paula blog: Playtime Paris // milapinou
Paul&Paula blog: Playtime Paris // milapinou
Paul&Paula blog: Playtime Paris // milapinou
Paul&Paula blog: Playtime Paris // milapinou
Paul&Paula blog: Playtime Paris // milapinou
Paul&Paula blog: Playtime Paris // milapinou
I am huge Milapinou fan since the beginning and I was happy as a little kid on a ferry go round to finally meet Dallana, the designer.

She created such a special world…

And added some beautiful accessories {like the delicate flower hair band above} for next summer… so we can enjoy her line in our homes as well!

PS: Did you know that there are always some pieces for grown ups too?

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