Paul & Paula: I understand that Playologie is a showroom as well as an ordering tool. What do buyers use it most for?
Even though Playologie is still very young, there’s already a good balance between the use as an ordering tool – following a direct invitation from a brand – and the « surfing » to discover new lines from all over the world.
P&P:From my experience I see that buyers place less and less orders at the fair itself. Mostly because it is too overwhelming to decide on your selection and also to calculate and keep other brands in mind. Would you say that Playologie is taking over from this point?
Indeed when you go to a show with hundreds of brands, it’s almost impossible to make the right decisions in three days, unless you know exactly what you want, but then you’re missing what a show really is about, which is discovering new collections, getting a good feel of the trends, talking to other professionals and making contacts that will help you grow your business. In that context, Playologie is the ideal continuation of a trade show, it enables buyers and brands to pursue the commercial relationship online and allow them to focus during the show on what is essential and can not be done elsewhere.
P&P:And also can Playologie help buyers to plan their budgets and strategically buy collections?
Well, each country and market is different and each shop has its own needs that we don’t know of. However, having a global view of all collections and centralizing all orders is the most efficient way to buy collections and plan one’s budgets. And for someone who wants to work this way, Playologie proves to be a great strategic tool that has been missing until now.
P&P:What is the feedback you get from the shops and buyers?
They seem to find it both efficient, quick and user friendly. We’ve also had a great feedback from the immediate deliveries section where they can order collections all year round.
P&P:Any future plans you can share with us?
In the next six months we’ll be taking Playologie to the next level and make it a tool that helps brands manage their entire collections from A to Z, from creation to shipping so they can work anytime from anywhere in the world!
P&P:And a very different question to finish off but I would love to ask somebody who knows the business so well: Where do you think the whole kids fashion industry will go? It has grown so much over the last years…
It has also already started shrinking to a more reasonable level! Such as in women’s fashion, there has been a growth that was above the capacities of the actual market. Quite a few brands are suffering from the lasting crisis, many have disappeared, but new ones have also come up with different approaches.
The growth in production and creativity of bigger chains of stores is undoubtedly forcing the smaller brands to be more creative and inventive than ever. One has to come up with new ideas all the time, which eventually might be a good thing for the final consumer.
Thank you Sebastian!
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