kids fashion


Kids fashion is the heart of Paul & Paula.

It is our passion and we love to share the best of this world. We adore small and independent brands. This is the perfect place to be up to date on the kids fashion world!








Amelie et Sophie

amelie et sophie
Amelie et Sophie is a place especially designed for style conscious girls. A luxury kids fashion brand based between France and Poland.

High quality of fabrics and hand-made production are the core of the young brand.

We design and create each piece for children who want to feel comfortable, natural and have fun while wearing our pieces.

Amelie et Sophie use almost exclusively natural fibers and carefully selected fabrics. Specially dyed for them with beautiful colors and then turned into garments with lots of attention to detail. And the details are what really makes a difference.

Look at the sea green velvet kaftan dress. A combination of perfect quality and uniqueness; handmade with a special attention to a multitude of details. Delicate silk velvet, a round neckline, capped sleeves and the waistline is adorned with hand sewn crystals.

Read more


Why shop small!

work with Paul & Paula

As a reader of Paul & Paula and follower of my social media outlets you do know that my biggest passion is to show you small brands. New, independent labels that have been created with a dream, a mission and often many hours of hard work.

Followed by ups and downs, by low moments, sweet customer notes that make it all worth and lots of nights with not much sleep.

Creating your very own business in this fast running world is asking for strength and a long breath.

And it is asking for people who do believe that supporting small and local is the way to go. I have met many designers, shop owners and other moms running their business in the kids industry {think of agencies, showrooms, photographers and and and}. I have followed many from their very beginning, saw them growing and evolving. It is fascinating. Working with heirloom qualities, sewing very limited editions, re-creating family patterns, knitting tiny baby hats by hand or cutting a new dress.

Independent retail and small businesses exist as an alternative to the mainstream and high street. The price we pay might be higher, but the cost in terms of everyone’s future is lower. Independent retailers can’t work to the same margins as mainstream fashion brands, but there is good reason for this.

small business quote

I want to take today’s post and explain a little – why we should support the small businesses. Why we should shop local as much as possible and help you making the next buy an easy decision.

* Cost of big chains are often very low because: cotton being grown using pesticides that damage ecosystems, child labor, farmers being paid very low wages, raw materials processed using toxic substances, workers working long hours in unsuitable conditions, poor quality fabrics, and so on…

* Conventional cotton is responsible for 25% of the insecticides and 10% of the pesticides used worldwide.

* Organic clothing is free of harsh chemicals that could irritate your little one’s skin. Organic cotton plants also make stronger yarn, which means more durable fabrics.

* go for quality over quantity when it comes to clothing


When you support a small business you support your community!


Shopping at small businesses helps provide jobs for your community, and it puts money into the local economy. Plus, many small businesses are supplied by other entrepreneurs, so you could also be supporting many other enterprises.

* It has less impact on the environment because small businesses often create their products using local resources

* Small businesses are careful about the quality of their fabrics {most use organic cotton} and often produce locally or as close as possible to their home base

* Organic clothing will hold up better in the wash and will last you much longer

* Independent businesses are run by people – not by boards or investors, not by stockholders or algorithms. You do get a different kind of customer service and quality because their work is their dream. And you get a part of it.

* Independent businesses add genuine creativity and originality in a world that’s becoming increasingly homogenized.

* Independent businesses are authentic.


small business quote


* By buying small you appreciate their passion, their imagination, their heart, and courage. There’s a lot of heart and soul that goes into starting and maintaining an independent business.

* Small business owners are generally experts in their field and can provide quality knowledge.

* You think more before you buy. It is easy to waste money on products that cost next to nothing. You buy less but good quality that lasts longer. Better for you and the planet.

* High quality products can be used for a long time and can be passed on to siblings. Many designers create garments that grow with your child so you can enjoy them for a longer period.


I hope this helped a little to put some spotlight on small brands, independent shops and designers.

Are you ready to start and make small changes? I can tell you, that it feels good to buy from local shops and small businesses. You are truly helping a community and our future, especially the future of our children.


Small steps, small changes… with a big goal in the end. Embrace this good change and shop small!




Alice & Ames

Alice & Ames
Alice & Ames is exactly the kind of brand that little girls love. Dresses and play leotards that are fun, comfortable and stylish.

Established in 2015 by Stacie Lang, a mum of three girls. Following her dream to create clothes that her daughters would love.

Classic silhouettes in beautiful colors and very comfortable fabrics. The designs are fun with a focus on quality and playfulness. Just the right balance between ‘twirl’ and simplicity.

You can choose between long ballet dresses and the shorter skirted leotard. Or rompers and play dresses. All made in the USA from a lovely high quality cotton&Lycra blend.

Read more


Velveteen S/S 2017

I covered Velveteen a few times already and it is definitely time to show you what Laura designed for our kids for this summer.

Velveteen works with fair-trade organizations whenever possible and their finely crafted and hand-embroidered clothing are famous for using a combination of Indian artisan techniques. Truly beautiful hand dyed and block-printed fabrics, luxurious and unique prints, gorgeous details and stunning colors. You can’t get wrong by wearing Velveteen.

Velveteen is for the child who shines bright like a diamond. Velveteen is for the child who is strong, smart, and kind. Velveteen is for the global child in all of us.

Laura believes that little people deserve the same timeless elegance and exquisite craftsmanship as their stylish parents.

Combined with functionality and comfort to make sure they can enjoy and roam around freely.

Founded in 2012 the brand caters for boys and girls aged 3 months to 14 years.
Read more


So Sense Kids

so sense kids
So happy to introduce you to a very young brand based in Germany – So Sense.

Masha Diundik, the founder of So Sense, was born in Russia and the clothes combine excellent German quality and cozy Russian soul.

The inspiration comes from excellent fabrics, in rich colors and beautiful quality.

‘We believe that it is not necessary to have an excessive number of garments in your kid‘s wardrobe but instead – a reasonable number of garments that can be easily and tastefully combined.’

With every new collection Masha keeps mind that your child will be able to choose their own daily outfit, and that you can be sure, that they will look perfect.
Read more

Design by We Blog You + Developed for Wordpress by Brandi Bernoskie