FUB does knitwear just as I like it. Soft, lots of stripes, thin so it is easy to wear AND play with and it comes in fun colours, or better: really great colour combinations!

FUB chooses the very best and softest merino wool, 100% Organic cotton and Eco Tex 100 certified twill and every piece will last a life time or at least a childhood.

In a time where fashion gets a lot of attention, FUB dares to oppose with classic, unisex designs which never outdate. So instead of dressing right or dressing up, FUB wants to give the child freedom to play and have fun.

To get here. {even a little special deal going on there right now… oh lucky you}