"The idea for Love It Love It Love It was conceived when I realised that yet again, one of my daughters had grown out of a really lovely item of clothing before they'd hardly had a chance to wear it. Not because they grow particularly fast, just because these clothes were always being saved for 'best' - they needed ironing, special care or were too delicate to stand up to everyday wear. Why couldn't lovely clothes also be clothes that kids could wear every day to play in, learn in and actually get some proper wear out of?"
And there is really not much more to say about this shop. Except maybe that Ruth is one of the most funny people around and if you do not follow her on
Twitter yet, please do.
And the good news are, take code
PAULPAULA and get 15% off everything until March 16th.
Go and find the most fun, quirky and high quality labels for your kids and add some colour to their spring outfits! Happy shopping!
PS: With the A/W 2012/13 collection Love it will stock clothes up to 10 years! Yay!
